Outside of its flagship CRM product, Salesforce now competes in a number of markets (and in its core CRM biz) with a bunch of insurgent competitors with a narrow focus on specific customer use cases.
We mined Yardstiq transcripts and found buyers mentioning Salesforce as a competitor against 18 other companies who ultimately won the deal over Salesforce.
Buyers say these companies (among others) compete with Salesforce:
Contentsquare in business intelligence & analytics
Salesloft in sales engagement
Tealium in customer data platforms
Workato in integration platforms (vs. Salesforce’s MuleSoft)
Below are some choice quotes of when the disruptors are beating out Salesforce.
In email marketing automation:
And in customer service CRM:
Given the breadth of its product portfolio, Salesforce is now fighting a multifront battle, and it appears customers are increasingly open to and in some cases actively seeking out smaller best-of-breed solutions. With its stock price down and no M&A activity in the 2nd half of the year, it will be interesting to see how it fights back.
And Now, The Research
10 years later
Right now, looking at your Schwab or Robinhood account isn’t so much fun.