Hi there,

Is ZoomInfo in trouble? 

The $9.3B company is a leader in the go-to-market (GTM) intelligence space and grew revenue 47% YoY in 2022.

And it’s aggressively expanding into new GTM categories via acquisitions, including:

• Comparably (talent acquisition) 

• RingLead (data orchestration)

• Chorus.ai (conversation intelligence)

• Insent (conversational marketing)

Here’s a snapshot of its M&A activity from ZoomInfo’s profile on CB Insights.

But as it expands from its data roots to a full-blown sales workflow management solution, it appears customers have mixed feelings — citing challenges ranging from pricing to product innovation.

Add in a growing cohort of challengers like Apollo.io, Lusha, and Cognism and the situation looks a bit dicey. 

To get under the hood a bit, we recently partnered with Pavilion, a community of GTM leaders and their teams, and spoke to their members about their views on sales intelligence and data enrichment vendors.

Those are summarized in this Vendor Scorecard. 

As you can see in this excerpt from the scorecard, ZoomInfo scored the lowest on CSAT (customer satisfaction).

So what are buyers saying about ZoomInfo and the competition?

Pricing is high

ZoomInfo’s core product at a standstill?

Buyer that churned off of ZoomInfo has similar concerns

Clearbit has an edge with its startup coverage

UK-based Cognism wins out for its European data & GDPR compliance

Fresh off the press

Our Vendor Scorecard, produced in partnership with Pavilion, compares companies like ZoomInfo, LinkedIn Sales Navigator, Apollo.io, Lusha, and more on:

• Customer satisfaction

• Win reasons

• Pricing

I love you.
 

Anand

@asanwal

P.S. New transcripts on Yardstiq this week include: 

• Marketing: 6sense (CSAT: 10/10)
• Analytics: Semrush (CSAT: 8/10)
• CRM: HubSpot (CSAT: 9/10)
• Payments: Stripe (CSAT: 8/10)