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Hi there,
2020 was a dumpster fire in a lot of ways.
Beauty sales declined as much as 30% in the first half of the year, but certain beauty categories and trends took on a whole new importance. Skincare helped us feel good on Zoom, virtual try-on made shopping easier, at-home wellness services kept us sane, and so much more.
In our latest report, we dig into the next big beauty trends, including:
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What brands need to know about the rise of sustainability in beauty, from “waterless” products to biodegradable packaging.
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The expansive inclusivity opportunity, like in male personal care and gender-neutral makeup.
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The technologies (e.g., AR-enabled virtual try-on) that are here to stay — and keeping cos competitive.
Download the entire report here for free.
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