Hi there, 

We’re back with another edition of The Transcript. 

Each Monday, we mine Yardstiq’s interviews with software buyers to reveal their thoughts on specific companies or markets. 

Today, we’ll dig into: 

• What ForgeRock does that identity platforms like Okta, Auth0 (acquired by Okta), and Amazon Cognito don’t

• MessageBird vs. Infobip in the omnichannel communications platform battle

• TripActions’ winning feature

• How marketing automation vendors (Klaviyo, Braze, Iterable, etc.) stack up

Let’s go. 

Last Tuesday, Thoma Bravo announced it would acquire ForgeRock for $2.3B. 

This marks the private equity firm’s third identity & access management (IAM) acquisition just this year. You can see all of Thoma Bravo’s investments and acquisitions here.

Okta’s stock is down 80% YTD so maybe it’s next in the Thoma Bravo IAM roll-up?

Take stock of major IAM players with Yardstiq’s analyst-led interview transcripts. 

MessageBird matches current Infobip customer pricing

TripActions’ killer chat feature

Bucking the trend, TripActions raised $304M in funding (combination of equity and structured financing) at a $9.2B valuation last week. 
 

That’s more than a 25% increase over its last reported valuation ($7.25B) in 2021.

The travel & expense management company reportedly is eyeing an IPO at a $12B valuation in 2023.

This is another company attacking American Express’ lucrative corporate spend business. We shared insights about spend management solutions, specifically Ramp vs. American Express, in a prior edition of The Transcript.

Take a look at TripActions’ funding & valuation history on its CB Insights profile (image below).

In addition to the numbers, you can get access to our analyst-led interviews with TripActions customers with Yardstiq. 

To market, to market

How do marketing automation solutions compare?

To find out, we spoke to customers of companies including: 

• ActiveCampaign

• Klaviyo

• Braze

• Sendinblue

Download our 1-pager to see how they stack up on pricing, overall satisfaction, and more. 

I love you.

Anand

@asanwal

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