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Power in numbers. For every 100 iPhones shipped, Apple sells 78 additional devices — e.g., iPads, Apple Watches, and Airpods. Samsung, on the other hand, only sells 23 additional devices per 100 smartphones sold. This demonstrates the strength of what is known as the Apple ecosystem. In other words, Apple offers a suite of devices that are designed to work well with one another, compelling users of one Apple device (like a smartphone) to buy additional Apple products (like tablets and watches) rather than those from another brand. Learn more about the sticky web Apple has weaved in this report.
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