So as some of you have noticed, our newsletter template has changed.
With almost 600,000 newsletter subscribers, we, of course, have received feedback about the change. Feedback has fallen into 3 camps:
Folks reporting issues with how it renders on their phone or desktop
Folks writing in stating they preferred the old format
Folks writing in who appreciate the new format
Buckets 1 and 2 are definitely more plentiful.
On #1, please keep those coming.
If something isn't showing up correctly or looks funky, please let me know by responding to this email. Ideally, send a screenshot and some details on your phone, email software, etc. so we can look into it and fix.
On #2, the general sentiment is that folks liked the old format cuz it felt like an email from an “old friend” and this one feels professional or corporate.
While the writing and tone are not changing because of this new format, the reality is we outgrew the old format. The font was rendering too small for most folks on mobile, and many were having issues with images blinking.
It was time to move on.
Just to show you things haven’t changed, here’s a terrible data viz highlighting that it’s really, really warm in Europe.