The relentlessly mocked ad saw an intense amount of media coverage with newspapers, TV, social media, etc. all covering the news that matters.
From a business perspective, I do wonder if the induced Streisand Effect will actually result in killer Q4 sales for Peloton. The Streisand Effect, if you’re unfamiliar, is said to occur when “an attempt to hide, remove, or censor a piece of information has the unintended consequence of publicizing the information more widely.”
Yes — of course, most of the coverage was negative.
But if you subscribe to the PT Barnum philosophy on media — “I don't care what the newspapers say about me as long as they spell my name right” — this was an exposure bonanza for Peloton.
It will be interesting to see its Q4 results.
If they are above expectations, I do wonder if we will start to see marketers court controversy more deliberately with the hope of having their own Peloton moment.