Hola, 

Over the last few years, sriracha has become as common a condiment in many American homes as mustard, ketchup, and mayo.  

Large companies have begun to catch on to this trend. 



Around 15 publicly-traded food companies have mentioned sriracha 35 times during earnings calls since 2013, according to our earnings call transcript search engine.

These include fast food chains McDonald's, Buffalo Wild Wings, and Jack in the Box, which all have launched sriracha-flavored menu items in recent years.

Buffalo Wild Wings even had a spicy strawberry sriracha sauce.

I have a feeling those will end up on our list of product innovation flops along with watermelon-flavored Oreos and Trump Steaks (yes, that Trump).



Misguided flavor and food innovations aside, the sriracha mentions are a fun example that reveals the power of mining earnings call transcripts for 6,500+ public companies.

For example, McDonald's was relatively late to sriracha, but digging into its sriracha mentions, you can see its Sriracha Mac sauce is part of its new push into fancier burgers and toppings as it tries to compete with new, more upscale fast-casual chains.

And you might ask, why is Clorox Corporation mentioning Sriracha? Find out in the post.


Have a great weekend.

Marcelo
@ballve

P.S. Amazon has passed Alphabet to become the world's second most valuable company. Guess what its closing price will be on March 31 for a chance to win a free t-shirt! Submit your prediction by March 30 here.


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