This year’s Artificial Intelligence 100 nominations are now open. Apply here. More on that below.
The 3 startup ideas from 2 weeks ago were really popular, so here are a few more. If you’ve seen anyone working on these, please share. If you’re a hustler looking for an idea and like one of these, go for it.
BTW, you’ll notice that many of the ideas (but not all) are data-centric, as that is what I know.
So here goes.
#1 Startup employee equity marketplace: A marketplace that connects startup employees who want to sell vested startup equity to buyers of their shares.
Because startup exits take longer these days, this is a way for folks to sell equity, buy homes, pay down student loans, etc.
Before you write that there are several of these, I’m not sure any have any real scale (correct me if I’m wrong).
But more importantly, the offerings today do not seem to work on behalf of startup employees. I believe a service here that does a few things for employees would be powerful:
Reduces information asymmetry and educates them on how to think about the value of their equity (based on comps, recent financing valuation, market dynamics, etc.)
Seeks to create competition for the shares to maximize price they receive
#2 Copy testing marketplace: A service that shows your marketing copy to relevant prospective customers/personas and gets their feedback.
I know there are user testing platforms for products but this would be a way to get feedback on marketing messaging from buyers.
#3 Creator economy revenue data co-op: Alright, that’s a mouthful. Let me explain.
There are now 22,000+ creators on YouTube with 1M+ subscribers (source: Colin and Samir podcast).
And so for creators on platforms like YouTube and TikTok, this data service would show how much they’re making off of ads, sponsorships, collaborations, etc. The aggregate data would show how much sponsors are paying by different type of “product SKU.”
Currently, the process to identify these rates is inefficient and opaque.
Each creator has to give their data to get aggregate data back. This should result in greater liquidity in the creator economy because parties on both sides know what deals are worth (the ever-elusive comparables or comps) and there is less friction because price & term discovery is easier.
If you’ve seen someone doing these, love these ideas and want to riff, or even if you think the ideas are terrible, feel free to drop a note.
If you want to build one of these, you don’t have to get our permission. We’re just putting them out into the world because we think they could be valuable (of course, you should validate).