But McDonald’s isn’t just talking up digital. In 2019 year-to-date, it has acquired 2 AI companies. Yup, AI.
First, it acquired AI-driven personalization company Dynamic Yield for $300M. Imagine drive-thru menus changing based on the weather, current trending menu items, wait times at the location, etc.
Dynamic Yield's CBI profile lists its top competitors — including all of the companies listed on Gartner's personalization engine magic quadrant, plus many that Gartner missed. Clients can view all the personalization cos similar to Dynamic Yield here.
The other company McDonald's acquired was Apprente, a conversational AI company that can reportedly handle orders via voice.
The conversational AI space is hot, and some companies are quite early-stage (having raised recently). If this is an area your organization is thinking about from a vendor, partner, investment, or M&A perspective, you can view conversational AI companies similar to Apprente here.
McDonald’s has also made a minority investment in another personalization company, which you can see in the investments section of its profile.
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