Last week, I shared the story of a dog sitting on a nail as a metaphor for why so many people who want to found a company never do.
That email got a lot of responses.
They fell into 3 categories:
Ouch. This hurt. This came from folks who felt like they were the dog on the nail. Some thought it was a good call-out. Hopefully, some will take action.
So true. This was from founders (generally) who shared that they once acted like the dog on the nail OR who relayed stories of friends who are acting like the dog now.
I’m doing fake work. I’ll explain the fake work responses below.
This last group is the most interesting as their emails were often something like this:
“I’ve got an idea, and I’m going to jump in right after I complete this online marketing class.”
This group does things like:
Getting the right company name/domain name
Designing business cards
Taking courses to learn X
Doing detailed TAM analysis
It all feels like work, but it isn’t.
They do all of this stuff instead of just trying to build something and sell it.
Imagine trying to learn how to ride a bike by reading a book.
Fake entrepreneur work is the same isht.
Be careful of this.