Hi there,
The sales tech stack has mushroomed.
Buyer intent data — or signals that indicate prospects are actively considering purchasing a solution — is now another key component in the B2B sales toolkit.
As this 6sense customer highlights:
You have your data tools, you have your call recording tools — you have all these different tools that make up the sales tech stack now, CRMs and sequencing and things like that. Now buyer intent has emerged as one of those tools. And like I said, we do get that through ZoomInfo, but it feels a lot more reliable through 6sense and they're just more usable because of the Slack and Salesforce integrations.
— Head of Sales at $1B+ market cap software company
This is where account-based marketing (ABM) platforms (like 6sense) come in, which provide B2B sales and marketing teams with detailed data on companies, prospects, and customers who are showing intent in their target market.
Who are the key players?
And who’s winning and why?
We recently partnered with Pavilion, a community of GTM leaders and their teams, and spoke to their members about their views on ABM vendors as well as conversational marketing platforms.
Those are summarized in this Vendor Scorecard.
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