Holy crap, you guys!
We made it!
These last three months have been an amazing learning experience for me, I hope they were for you, too.
I have a two-part ender for you.
Last night, a group that I help to organize, Parent Bloggers Unite, had a blogger meetup, and our guest speaker was Nicole Christen. She was talking about monetization.
Here's the thing, you guys: I'm realizing that there's a lot of pressure on us to monetize: like, you're not "legitimate" unless you're making money from your blog. Or, we see all of our blogger pals getting these cool things, or going on swanky trips, and we think, "I want that!"
But there's a case to be made for not monetizing, or taking your time doing it, or planning to do it down the road.
It's okay to not monetize your blog. It's okay to just write because you love it. --Nicole Christen
Today, I present to you, the case for slowing down the monetization process. Via Harriet Fancott. Harriet blogs at seetheorun.com and works as a content manager, copywriter and social media specialist.
Many people rush to monetize their blogs as if that were
the sole aim of blogging; and yet, most successful bloggers
got where they are now by writing Really Great Stuff and
building a community around them. There are lots of ways to
make money without monetizing your blog.
Bur first, what are the pluses to not monetizing?
If you don’t monetize, you are free to:
Write what you want when you want. You can be true to yourself, develop your voice, be original and interesting. You can experiment with your writing. You don’t have to write to please advertisers or sponsors or increase page views, friends and followers.
You can nurture a genuine community of peers who are interested in your view point, who respond to your posts and take part in a broader conversation about issues that matter.
You can be a person, not a brand. You can stop selling a version of yourself that may not accurately reflect who you are and what you stand for.
You can promote a thing, event or idea because you genuinely love it not because you’re paid to.
And like the great bloggers who came before you, if you speak your truth and write well, you may find other work because of your excellent writing. This work may pay more than your monetization efforts and allow you to keep the joy, freedom and honesty in your blog.
Here are some paid work opportunities for bloggers:
Blogger for an established online community (works well if
you have a narrow niche), enewsletter writer, web content
writer or web content manager. These jobs almost always
also require Wordpress/CMS/design/photo manipulation
experience, which all personal bloggers have. If you are also
a savvy Tweeter, Instagrammer and Facebooker, there are
plenty of ongoing contract opportunities for social media
And heck, if you really go for it, think book contracts,
screenplays and speaker circuits. Hey, dare to dream.
Tomorrow, you'll receive part two of the wrap-up, and my final email to you.