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April 10, 2015
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Canadian Team Star Ben Asselin Selected for Hermès  International Sponsorship

For Immediate Release - April 10, 2015

Canada’s twenty-one year old Ben Asselin of Calgary today joined a group of top international athletes competing under the Hermès banner.  Asselin who was the only Canadian to jump double clear in the Bank of Montreal Nations’ Cup at the Spruce Meadows Masters this past September, was in Paris today at the Saut Hermès FEI 5* Tournament for the press conference to launch this new sponsorship. 
 
Asselin has achieved numerous championship victories since his debut on the international scene as an 18 year old in 2012.  Ben is thrilled to announce this new sponsorship.  “Hermès is a brand that is recognized around the world.  It represents both the highest of quality and respect for tradition.  These are two things that are very important to me,” said Asselin prior to saddling up for the first event of the Saut Hermès.  “I have great respect for the company.  It traces its roots in our sport back to the early 1800’s.  What is just as impressive to me is that Hermès continues to represent that tradition while still innovating and evolving with the horse sports.  As I continue to make my way in this sport, it is great to have Hermès to partner with.”
Asselin and Makavoy - Spruce Meadows Media
Hermès joins with Kubota as the second major global brand to align itself with the rising star.  After winning FEI championship medals at both the junior and young rider level, Asselin has enjoyed great early success both as an individual and Canadian Team member.  Recent successes include being part of the gold medal team in the BMO Nations Cup at the 2014 Spruce Meadows ‘Masters’ and a team silver for Canada at the Furusiyya FEI Nations Cup Final in Barcelona last October.
Team Canada BMO Nations' Cup Winners - Spruce Meadows Media
Asselin has used the start of the 2015 year to prepare for a very busy schedule from April through to December.
 
High on his priority list is the National which jump starts the Spruce Meadows Summer Series and the Canadian Team selection process for the 2015 Pan American Games.