Canadian Team Star Ben Asselin Selected for HermÃ¨s International Sponsorship
For Immediate Release - April 10, 2015
Canadaâ€™s twenty-one year old Ben Asselin of Calgary today joined a group of top international athletes competing under the HermÃ¨s banner. Asselin who was the only Canadian to jump double clear in the Bank of Montreal Nationsâ€™ Cup at the Spruce Meadows Masters this past September, was in Paris today at the Saut HermÃ¨s FEI 5* Tournament for the press conference to launch this new sponsorship.
Asselin has achieved numerous championship victories since his debut on the international scene as an 18 year old in 2012. Ben is thrilled to announce this new sponsorship. â€œHermÃ¨s is a brand that is recognized around the world. It represents both the highest of quality and respect for tradition. These are two things that are very important to me,â€ said Asselin prior to saddling up for the first event of the Saut HermÃ¨s. â€œI have great respect for the company. It traces its roots in our sport back to the early 1800â€™s. What is just as impressive to me is that HermÃ¨s continues to represent that tradition while still innovating and evolving with the horse sports. As I continue to make my way in this sport, it is great to have HermÃ¨s to partner with.â€