February 2016

What's What in PR Today?

February Meeting
Thursday, February 25
11:45 am | University Club

Ever wonder if anyone reads a news release anymore? Should you email or pick up the phone? Does the media scan social media for news tips and ideas? Let’s talk about what the best way is to pitch our stories and have our news covered in an environment that is constantly evolving! We will hear from someone in print, radio and television talk about what kinds of news stories they are looking for and how they prefer to receive our information.
Join us for an

Steve Diorio is the Associate Director of News & Sports at WVUA. Diorio began his career as intern while in college at Wright State University for WDTN TV in Dayton, OH as the weekend assignment editor. After 20 years of covering major news events and evolving within the station, he became the News Director, overseeing a staff of 50 in his hometown and winning several state and national awards. He landed at WVUA in 2013 and loves having the chance to work with and train students who will be joining the field.

Michael James is the Executive Editor at The Tuscaloosa News. After graduating from Wake Forest University in Winston-Salem, NC, James immediately went to work for his uncle at the weekly newspaper in Fayette, AL. He eventually went on to become managing editor, staying on after his uncle sold the paper and running for 12 years. He took a job in 2001 covering city hall for The Tuscaloosa News, was promoted to assistant city editor in 2002, then to business editor in 2004 and became executive editor in 2012. The News has won 64 Alabama Press Association awards since he became executive editor, including first place for General Excellence in 2014. James also was part of the newsroom team that won the Pulitzer Prize for Breaking News Reporting in 2012 for its coverage of the April 27, 2011, tornado.
Jade Nicole is the News & Public Affairs Director at Townsquare Media. Nicole came to Alabama from Chicago, IL to attend Stillman College, where she studied English, mass communications, and journalism. During her matriculation at Stillman, Jade worked at the Tuscaloosa VA Medical Center as a Medical Media Intern and simultaneously began an internship at 92.9 WTUG. She was later hired at WTUG as the Quiet Storm personality. In 2007, she took on the role of midday personality and News and Public Affairs Director for Tuscaloosa's Townsquare Media (then-Citadel) radio stations, where she currently serves.

2016 Medallion Award Entries
Deadline: February 26, 2016

You've done the hard part - the WORK! Now make sure your work gets the recognition it deserves!
Medallion competition is comprised of three tiers covering long-term programs (7 months or longer), short-term plans (0-6 months) and tactical materials/projects. Within each tier there are numerous programs/plans/materials that you can enter, such as special event programs, PR plans, newsletters, annual reports, brochures, feature stories, logos, websites and potpourri (great stuff that just doesn't fit anywhere else!). Basically, if you've got a project you're proud of - ENTER IT!
Hosted by the East Alabama Chapter, this year's event promises to be shorter and more powerful. One day, April 20 from 8 a.m. to 4:30 p.m. at The Hotel at Auburn University, this year's conference will be followed by the Medallions Awards Gala at 6 p.m.

Already booked is Jason Shen - product manager for Etsy, an entrepreneur, blogger and author; Margaret Seidler, author of The Power of "Both/And" Thinking; and Chuck Reece, editor-in-chief, The Bitter Southerner.

Keep an eye on the agenda and new
details here

What you missed in January?
In January, Dave Folk, Digital/Social Media Strategist for Alabama Power Company, discussed how to maximize your online presence. Specifically, he shared how digital analytics work for businesses of all sizes to execute social media strategy in their overall marketing approach. Click here to view the entire presentation.