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AIRblast - from the Association of Independents in Radio


In This Issue:

Navigating by Numbers

Metrics got you in the muck? Fresh breath Erin Polgreen's Spotlight charts some new routes to help producers understand why "impact" has a lot of people scratching their heads. Ready to captain your own course? You'll want to check out the tools and strategies she lays out. More streams to follow inside.

Speed on.

Sam Schongalla,
AIRblast Publication Manager

Issue Archives

Enter the McAnally Portal

Spread the Good Word! Join AIR

AIR grows! Say hello to fresh crop of members:

Margaret Bissler/Columbus, OH
Joseph Braude/New York, NY
Shannon Carroll/Washington, DC
Amy Cotler/West Stockbridge, MA
Meg Cramer/Brooklyn, NY
Jennifer Dionisio/Philadelphia, PA
Robert Downs/Madrid, Spain
Christina Eck/Washington, DC
Bianca Giaever/Seattle, WA
Barton Girdwood/Bloomington, IN
Jane Hampden/Milwaukee, WI
Rachel Hazlett/Chapel Hill, NC
Wendy Hendrickson/Auburn, WA
Nicole Jones/Oakland, CA
Ashleyanne Krigbaum/Oakland, CA
Eva Liao/New York, NY
Michael Mason/Tulsa, OK
Sabrina Russello/Avon, IN
Robert Smith/McKinney, TX
Abigail Wendle/Tulsa, OK
Grace West/Winston-Salem, NC
Lydia Wilson/Scottsville, VA

We've Got Talent
Peruse AIR's searchable
Producer Directory

Spotlight Article
Bracing for Impact

By Erin Polgreen

Impact. Audience Engagement. Conversion. Measurement. Evaluation. While difficult to parse, these terms all mark a growing trend among public media makers and funders: the effort to reach more people in more meaningful and effective ways.

A combo one-two punch of audience engagement strategy and a framework for measuring impact can lead to content that does this and, at the same time, helps bring in more financial resources to support the creation of that work. Here's how.

Read On . . .

Spotlight Archive

To Do

Public Radio Program Directors Annual Conference
Sept. 11–14
Las Vegas, NV

ONA12 Online News Association Conference
Sept. 20–22
San Francisco, CA

Third Coast Conference
Oct. 5–7
Evanston, IL

Emily Botein heads up AIR's pitch panels, there'll be excitement stirred by the Localore teams, hyper-convergence @ the AIR table, and Ambassadors galore. That's just the tip of the iceberg. AIRsters will be out in full force for this biennial jam for producers across public media and beyond. Get in the door for discounts — register now by going here.

Radio Unnameable
Sept. 19
New York / Film Forum

This about-to-be-released film documents the story of influential radio personality Bob Fass, who revolutionized the airwaves by developing a patchwork of music, politics, comedy, and reports from the street, effectively creating free-form radio. For nearly 50 years, and long before today's innovations in social media, Fass utilized the airwaves for mobilization, encouraging luminaries and ordinary listeners to talk openly, taking the program in surprising directions. The first screening in NYC with more to follow. See here.

Cool Tool: Copyright-friendly Music

Jamendo comes to us from AIRster Julie Drizin. Browse their extensive creative commons library of musical tracks to find a good match for your project. Win-win: the musicians featured get exposure and you get the tunes you need. Free, legal, and peer-reviewed ... just how we like it.
Erin Mishkin


Our full directory is open to all at

Our list of upcoming awards, fellowships, and grants deadlines is now provided as a "Members Only" service.

View upcoming deadlines (members only)

Society of Environmental Journalists 22nd Annual Conference, Oct. 17 - 21

Funding for AIR comes from our members and the generous support of the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, the New York State Council on the Arts (NYSCA), the Wyncote Foundation,, and the National Endowment for the Arts (NEA), which believes that a great nation deserves great art.

Association of Independents in Radio
P.O. Box 220400
Boston, MA 02122
Phone: 617-825-4400

We want to hear what you think. Email us at

Sue Schardt, Executive Director
Sam Schongalla, Designer and Publication Manager
Erin Mishkin, Membership Director
Lo Audley, Operations Associate
Deb George, Spotlight Editor
Stevie Beck, AIRblast Copy Editor
AIR Board of Directors

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