Navigating by Numbers
Metrics got you in the muck? Fresh breath Erin Polgreen's Spotlight charts some new routes to help producers understand why "impact" has a lot of people scratching their heads. Ready to captain your own course? You'll want to check out the tools and strategies she lays out. More streams to follow inside.
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Bracing for Impact
By Erin Polgreen
Impact. Audience Engagement. Conversion. Measurement. Evaluation. While difficult to parse, these terms all mark a growing trend among public media makers and funders: the effort to reach more people in more meaningful and effective ways.
A combo one-two punch of audience engagement strategy and a framework for measuring impact can lead to content that does this and, at the same time, helps bring in more financial resources to support the creation of that work. Here's how.
Read On . . .
Public Radio Program Directors Annual Conference
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Emily Botein heads up AIR's pitch panels, there'll be excitement stirred by the Localore teams, hyper-convergence @ the AIR table, and Ambassadors galore. That's just the tip of the iceberg. AIRsters will be out in full force for this biennial jam for producers across public media and beyond. Get in the door for discounts — register now by going here.
New York / Film Forum
This about-to-be-released film documents the story of influential radio personality Bob Fass, who revolutionized the airwaves by developing a patchwork of music, politics, comedy, and reports from the street, effectively creating free-form radio. For nearly 50 years, and long before today's innovations in social media, Fass utilized the airwaves for mobilization, encouraging luminaries and ordinary listeners to talk openly, taking the program in surprising directions. The first screening in NYC with more to follow. See here.
Cool Tool: Copyright-friendly Music
Jamendo comes to us from AIRster Julie Drizin. Browse their extensive creative commons library of musical tracks to find a good match for your project. Win-win: the musicians featured get exposure and you get the tunes you need. Free, legal, and peer-reviewed ... just how we like it.
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