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AIRblast - from the Association of Independents in Radio

In This Issue: Dmae Roberts' Seven Steps

Learn the essentials in independent marketing and distribution from producer/sage/public radio entrepreneur Dmae Roberts. And if you missed AIR's Virtual Annual Meeting, you can catch up on the message delivered by our executive director. All here now.

Sam Schongalla,
AIRblast Publication Manager

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Jeanne Bonner
Bob Carlson
Michael De Bonis
Heather DiLeo
Samara Freemark
Delaney Hall
Anne Hallward
Matt Holzman
Bridget Huber
Heidi Lang
Jasmin Lopez
Kara McGuirk
Andrew Parsons
Rachel Zurer

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AIR Executive Director's Annual Report to Members (11:10)

Members can listen to the full, 90-minute Virtual Annual Meeting audio or view the webinar via Eluminate. (Please note: The webinar options requires your computer to download Eluminate software).

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Audio Archives


Build That Buzz!
(And get your program heard!)

By Dmae Roberts

So you fundraised for a dream project and managed to get the dollars you need to produce it. Now you need to figure out how to get people to hear it. Just how do you get to those ears you're sure are eagerly awaiting your gem? Dmae Roberts of MediaRites and Dmae Roberts Productions, LLC has been independently marketing and distributing her documentaries for 25 years and shares her experience.

Read On . . .

Cool Tool: Spot.Us Show Us the Money

You've no doubt heard about Spot.Us, a project that lets you pitch your project ideas to the public, asking them to fund your reporting. If you haven't seen Julie Drizin's blog post, dive in and get the skinny on Spot.Us and how it all works.

Erin Mishkin


From Earth to Sky! AIR's Sounds Elemental with Harvestworks
November 15–19
New York City, NY

We've completed our first 2010 summer intensive – focusing on "earth" – with high marks from attendees. Now is the time to grab one of 10 available slots for our second weeklong immersion – this time the focus is on "sky." It's a unique way to treat yourself to a deep dive into unconventional approaches to assembling sound and telling story. The cost is $650. AIR members who are accepted are eligible for a stipend to help underwrite the cost of the intensive and travel to NYC. Learn more, and apply now.

AIR and WGBH present Reality Radio
Tuesday, September 21, 7–8:30 p.m.
Boston, MA

The Kitchen Sisters and Ira Glass join forces for a live, members-only event hosted by Jay Allison in WGBH's Fraser Performance Studio to promote AIRster John Biewen's book, Reality Radio. Seats are limited and expected to go fast. We've reserved a block for AIR members on a first-come, first-served basis. Raise your hand by sending an e-mail to

IBC 2010 Conference
September 9–14
Amsterdam, NL

Join hundreds of broadcast and media technologists, producers, executives and researchers from around the world in this annual gathering featuring CPB's COO Vinnie Curren. Conference program and registrations details are here.

PRPD 2010 Public Radio Programming Conference
September 23–26
Early Bird Deadline extended
Denver, CO

Register now for public radio's only conference focused on station programming. If you are an AIR member who is an independent producer, take advantage of our special discounted rate. Need details? Contact us and we'll send them to you.

WGXC/Prometheus Radio Station Barnraising
September 24–26
Hudson, NY

Citizens, participatory media advocates, and artists from around the country meet up to share ideas, experiences, and skills in the launching of WGXC's full-power community radio station. This is Prometheus Radio Project's 12th such event. Get details and register here.

Third Coast International Audio Festival
October 28–30
Chicago, IL

The convergence resumes! Join hundreds of makers as they descend on Chicago from far and near to explore the gamut of producing story. AIR will once again bring together fearless producers and editors in their popular pitch sessions. Listen, scheme, learn! The gates are now open here.

Be in time for the AIR Member Mingle at Third Coast
Thursday, October 28, 3-4:30 p.m.
For a perfect warm up to the Third Coast International Audio festival, join AIRsters flocking to Chicago from across the country. Agenda and other details to follow. Non-AIR members are welcome, as well. For more information, contact

Win-Win: AIR's Pitch Panel at Third Coast
Back by popular demand, AIR "Win-Win" pitch sessions at the Third Coast Festival are ramping up. We'll be looking for producers to step up with their pitches to live editors. We'll have staff from ATC, This American Life, Marketplace, Latino USA, Vox Tablet, and more up front. If you want to be in the loop early, Laura Starecheski is the producer and host. Get in touch with her at

Makers Quest

Funding for AIR comes from our members and the generous support of the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, the New York State Council on the Arts (NYSCA), the Robert E. Davoli and Eileen McDonagh Charitable Foundation,, and the National Endowment for the Arts (NEA), which believes that a great nation deserves great art.

Association of Independents in Radio
P.O. Box 220400
Boston, MA 02122
Phone: 617-825-4400

We want to hear what you think. E-mail us at

Sam Schongalla, Designer and Publication Manager
Erin Mishkin, Membership Director
Deb George, Spotlight Editor
Angelynn Grant, Webmaster
Stevie Beck, AIRblast Copy Editor
AIR Board of Directors

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