How I Made It: The pitch that won
WNYC's podcast accelerator contest

by Tobin Low


Hug enthusiast Tobin Low embraces hug-resistant Kathy Tu, his long-distance production partner, as they're reunited at the 2014 Third Coast conference in Chicago. “Let’s just open a Google doc.”

Anytime my production partner, Kathy Tu, and I start talking about a new project, someone inevitably utters this sentence. Since we live on different coasts — Kathy in Los Angeles, me in New York — it’s a necessity, but also a call to action. It means we’ve spent too much time just kicking an idea around and wondering “What if?” and now it’s time to actually do something.

So a couple months ago, when WNYC put out a call for new podcast ideas, one of us (I forget who) said the fateful words that mean we’re about to take the plunge: “Let’s just open a Google doc.”

The Application

We’re both proud members of the community, and an LGBT-themed podcast was a project we had wanted to take on for a while.

The initial paper application asked for standard information: what the show would sound like, an elevator pitch, what we thought the audience for our podcast would look like, and what other shows we considered influences.

Superstar radio producer Meg Cramer once told me that the key to pitching is making a producer’s life easier. For the podcast accelerator pitch, that meant ... [READ ON]


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