The art (and act) of asking:
How indie producers and stations work together


"Learn to think about what you need, and then boost it by 30 percent. Then ASK FOR IT."

That was Sue Schardt's much-tweeted advice for the audience at WNYC's Werk It podcasting conference this summer.

Schardt, along with "Baltimore: Rise of Charm City" creator Stacia Brown and WHYY's community media editor, Jeanette Woods, offered 35 minutes of brass-tacks advice and tactics for collaborations between indie producers and stations. Their conversation, 
moderated by WNYC's enterprise editor, Karen Frillmann, ranged from how to frame an indie's value to the station, what stations need in order to reach new audiences, and how to get it all done.

One key point: Any good pitch or negotiation starts with clear information about the other party's needs and expectations -- an area that AIR has explored through the creation of its rate guides for NPR, Marketplace/American Public Mediacommunity stations and podcasts, and through contract templates for indie producers.

Watch the whole panel and more from Werk It here.

Copyright, Licensing, Negotiation: A Legal Webinar for Producers
Jobs, community, advice at the AIRdaily
Code of Fair Practices for working with freelance producers
Term sheet for negotiating public media distribution

Five great gigs

A spiderweb with the words "Some Pig" woven into it hangs from a barnyard door frame, glistening in the sun. An animated gif from the film "Charlotte's Web."1. Twenty-four scholarships to the Third Coast conference: The New Voices scholarship application is open now. Get at it. (AIR)

2. Want to be thrilled and terrified on a daily basis? Try running a news operation. (WFYI)

3. Training regimen for would-be thought leaders: Eat vegetables, buy black turtlenecks, become an "innovation fellow." (NHPR)

4. They have crawfish and jazz outside of New Orleans, you know. Baton Rouge's NPR station seeks a president and CEO. (WRKF)

5. Your FOIAs are focused, your spreadsheets are sick, your shoeleather is in need of a cobbler. Get your investigation on in SFO. (Reveal)

Finding America: "Your story matched my story"


Two dozen teens and adults from Milwaukee recently joined on a stage for Precious Lives: The Live Event to share how their lives have been affected by gun violence.

In front of a sold-out audience, they shared their stories, poems, music and dances. One of the storytellers, Timberley Brown, said that she hoped the event brought people in Milwaukee ... [READ MORE]

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