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AIRblast - from AIR

June 2014 | Issue Archives SUBSCRIBE | FORWARD THIS TO A FRIEND

Will Coley Spotlight

Eleven (Unpretentious) Ways to Promote Your Radio Story with Social Media
By Will Coley

For many broadcast journalists, social media can seem like a time-sucking procrastination tool that others use to boast. I'd like to suggest that it offers fruitful ways to increase the impact of your stories without seeming like a huckster.

After working for many years in nonprofits, I've learned that digital stories rarely have their own legs. As a new radio producer, I've discovered that I can apply many of the lessons I've learned to promoting stories. In much the same way, AIR's experience with the Localore projects proved that it's important to use an array of digital tools to engage new audiences (see ''What's Outside'').

We need to help people find what we make. Even if you work for a station or production company that has its own robust social media strategy, you still have a role in getting your work to new audiences.

Read On . . .

Spotlight Archive


To Do:

Maker Faire
July 26–27 (Detroit)
September 20–21 (New York)

DIY fest that's ''part science fair, part county fair''—€”a mash of tech, craft, education, writing, and media making. We are curious. More here. AIRsters, if you're there, give it up on the AIRdaily.

AIR Mingle DC (@ PRNDI conference)
June 20, 9 p.m.
Crowne Plaza Hotel/Crystal City
Arlington, VA

Have a nightcap with AIR staff and news directors from across the U.S.! RSVP here by Friday, June 13th.

Public Radio News Directors (PRNDI) Conference
June 18–21
Washington, DC

AIRsters get PRNDI member rate registration. Session deets are here; register here. We've created a new legal and payment framework with PRNDI, supporting producers' and local stations' collaboration. Let's talk about it.

Hear Now Festival
June 19–22
Kansas City, MO

Four days of audio fiction: audiobooks, live storytelling, spoken word, physics of sound, and more. Go here!

Americans for the Arts Annual Convention
June 13–15
Nashville, TN

PRDMC Greater Public (formerly DEI) Development & Marketing Conference
July 10–12
Denver, CO

Public media's largest industry conference is the place to be if radio/television crossover is your thing. You'll get a feel for the trends and mindsets driving the industry. AIR's Sue Schardt is joined by producer Anayansi Diaz-Cortes and APM execs for Friday morning's Leadership Address. It's all here.

NAMAC Conference
August 6–8
Philadelphia, PA

Excellence in Journalism Conference
September 4–6
Nashville, TN

The Society for Professional Journalists (SPJ) and the Radio Television Digital News Association (RTDNA) bring together leading thinkers and remixers of journalism. It's all here.

PRPD Annual Programming Conference
September 9–11
Portland, OR

Save the date! Prez Arthur Cohen is stepping down. Help send him off in style with PDs and system leaders. The gates are open.

Third Coast Conference
November 7–9
Chicago, IL

AIRsters will be out in force. Annual meeting, New Voices, pitch panel, and surprises. Counting the days. Registration gates will open soon. Keep your eye on it here.


New Member Corner:
Annie Costakis

New member, Annie Costakis

Joined AIR: March 2014.

In her ears: She's focused on non-narrated storytelling. ''Two pieces by Joe Richman have really stuck with me: 'Josh's Diary, Part 1: Tourette's' and 'Walter Backerman, Seltzer Man.''' Annie's also a fan of Salt grad Molly Menschel's piece ''Just Another Fish Story.''

Always listening: Annie is a lover of Chicago music, great and small. ''This summer, I'm looking forward to all the free music at street festivals, in the parks, and along Lake Michigan.''

Looking for: Collaboration, guidance, and networking.

Emerging: Thanks to some of her Transom peers, Annie will come away with new production skills and a finer understanding of competitive charades strategy. She says she's honing her voice and gaining experience by making radio in any way she can. She's interested in working with youth in radio. Contact Annie at acostakis(at)gmail(dot)com.

AIRmuse

#YSLTF: ''A Need to Build'' [14:29]: Produced by AIR producer Karen Duffin for KCRW's UnFictional.

AIRmuse Archives


Cool Tool: Mobile studio on the cheap

Want to get outside of the smartphone bubble? Vojo.co lets you use even the dumbest phone to round up and post stories to the Web via voice mail, SMS, and MMS. Journalists used it to crowdsource "Sandy Storyline," a collaborative documentary about Hurricane Sandy's aftermath. Youth reporters for Cambridge Community TV used it to cover elections. Ride South L.A. built participatory maps of cycling routes. Have your own project that needs wider input? Sign up (for free) here.
Betsy O'Donovan


Third Coast / Driehaus Competition

Deadlines

Our list of upcoming awards, fellowships, and grants deadlines.

View upcoming deadlines (members only)


AIR Grows


Say what!? High fives to new AIRsters:

Jonathan Baskin/Murray, KY
Laura Benshoff/Philadelphia, PA
Alison Byrne/Belmar, NJ
Andrés Caballero/Redwood City, CA
Farai Chideya/New York, NY
Annie Costakis/Chicago, IL
Rachel de Leon/San Francisco, CA
Zachary Dinerstein/New York, NY
Nina Feldman/New Orleans, LA
Robin Gianattassio-Malle
  /New York, NY
Wesley Graham/Memphis, TN
Leslie Griffy/San Jose, CA
Kara Hamilton/Brattleboro, VT
Nancy Klingener/Key West, FL
Jakob Lewis/Nashville, TN
Daniel Marrin/Brooklyn, NY
Claire Mullen/San Francisco, CA
Justine Paradis/Nantucket, MA

We've Got Talent.
Peruse AIR's searchable
Producer Directory.



Spread the Good Word! Join AIR


What's Outside? Public Media 2014

All you need to pitch to NPR. Sign on.

Funding for AIR comes from our members and the generous support of the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, the New York State Council on the Arts (NYSCA), the Wyncote Foundation, Recovery.gov, and the National Endowment for the Arts (NEA), which believes that a great nation deserves great art.

Association of Independents in Radio
P.O. Box 220400
Boston, MA 02122
Phone: 617-825-4400
www.airmedia.org

We want to hear what you think. Email us at airblast@airmedia.org

Betsy O'Donovan, Editor
Jessica Clark, Editorial Advisor
Bec Feldhaus Adams, Talent Manager
Stevie Beck, AIRblast Copy Editor
Sam Schongalla, Design/Creative
AIR Board of Directors

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