AIRblast - from the Association of Independents in Radio

In This Issue:

Making a buck with PRX and ContentDepot

Who's selling and who's buying at PRX? How can a freelancer utilize ContentDepot? Barrett Golding is back "Distro Dancing" in part II of his spotlight series to take a closer look at how producers and stations are faring with these Big Dogs of digital distribution. And for your ear, "heavy user" Gregg McVicar takes us on a whirl through the innards of ContentDepot. There's more. Dive in.

Sam Schongalla,
AIRblast Publication Manager

Issue Archives


April 12 – New Media Women Entrepreneurs Grants

April 14 – Maggie Awards for Media Excellence

April 16 – Eric A. Friedheim Travel Journalism Awards

April 19 – Rosalynn Carter Fellowships for Mental Health Journalism

April 23 – Asian American Journalists Association Internship Grants

April 23 – Asian American Journalists Association (AAJA) National Awards

April 27 – Hearst Journalism Awards

April 30 – Michael E. DeBakey Journalism Award

April 30 – International Association of Fire Fighters Media Awards Contest

May 10 – RTNDF Beat Reporting Fellowships

May 15 – Ocean Science Journalism Fellowship

Spread the Good Word! Join AIR

Say hello to our newest members:

Mario Aguilar
Sarah Danson
Victoria Foley
Justin Grotelueschen
Sara Harris
Vanessa Lowe
David Momphard
Hannah Neprash
Sam Pasquesi
Beth Rogers
Callie Shanafelt
Annie Shreffler
Tali Singer
Zoe Sullivan
Shann Thomas
Paul Vinelli

Give the gift of AIR. What better gesture than to bring your trusted colleague or collaborator into the fold of AIR’s 760-strong community of producers and associates?

We've Got Talent
Peruse AIR's searchable
Producer Directory

I want an AIR t-shirt! Show the world your producer pride with our new shirt. Designed by Priscilla Wilson, the shirt — 100% cotton American Apparel — proclaims what we all know . . . see it here. ($10 for AIR members, $15 for non-members)

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"Confessions of a Heavy User": Producer Gregg McVicar delivers on ContentDepot (8:41)

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Audio Archives

Barrett GoldingSpotlight

Unpacking PRSS and PRX:
Distro Dancing Part 2

[part two of a two-part series]
By Barrett Golding

In our last AIRblast, we sent Barrett Golding on a fact-finding mission to unchartered territories of pubradio distribution, where PRX and PRSS ContentDepot reign. He explained the mechanics of how each works and discovered that getting your work to program directors is easier and cheaper than ever. Now he's back to clue us in to what's selling and who's buying.

Read On . . .

Cool Tool: Ear to Ear with SoundCloud

Don't let SoundCloud's tagline, "we move music," turn you away. You don't have to be a musician to use it. The only requirement? That you have sound files that you want to share quickly and easily. SoundCloud is part social network, part audio distribution platform. But you know what's really cool about this cool tool? Once you upload your sound files, you can use one of their handy widgets to share them on Facebook or on most any Web site pretty simply. Now that's cool.

Erin Mishkin


Making Your Media Matter: Real Stories, Real Impact
May 12
Washington, DC

This gathering, hosted for the sixth year in a row by the Center for Social Media at American University, caters mostly to filmmakers and is expanding its call-out this year to include "media pioneers." It's a chance to find new collaborators and hear new ideas on fundraising and craft. It is also a perfect opportunity to learn and share cutting-edge practices for creating "media that matters." Details here.

Grassroots Radio Conference
May 13–16
Garberville/Redway, CA (hosted by KMUD)

MEGAPOLIS Audio Festival
May 14–16
Baltimore, MD, at various venues in and around the
Station North Arts and Entertainment District

MEGAPOLIS is a weekend-long festival dedicated to the craft of DIY audio creation. Artists, documentarians, musicians, and fans come together to share secrets on producing and presenting challenging audio works online, on-air, and on the stage.

National Federation of Community Broadcasters Radio Conference
June 9–12
St Paul, MN

AIR's Sounds Elemental immersions at Harvestworks
June 21–25 (Earth)
November 15–19 (Sky)
New York City, NY

This collaboration between AIR and Harvestworks enters its fourth year, boasting a diverse and exciting roster of alumni working across a broad range of disciplines, from ATC and Marketplace reporters to musicians and sound artists. We're looking for 10 exceptionally curious producers to fine-tune their ears and experiment with unconventional approaches to assembling sound and telling story. The cost is $650. AIR members who are accepted are eligible for a small stipend to help underwrite the cost of the intensive and travel to NYC. Apply for both sessions here.

PRNDI Public Radio News Directors Conference
June 24–26
Louisville, KY

Public Media Development and Marketing Conference
July 8–10
Forth Worth, TX

Duke's Center for Documentary Studies Audio Documentary Summer Institute
Hearing Is Believing
July 24–31
Making It Sing
August 9–14
Durham, NC

AIR partners once again with our friends at the Center for Documentary Studies to offer six scholarships to AIRsters selected to attend these outstanding summer intensives, which have proven vital to many members. The five-day immersions are aimed at emerging producers and provide soup to nuts on digital audio mixing, field recording, the ethics of documentary work, etc. Venerable AIRster John Biewen leads a team of cream-of-the crop instructors. To register and to find out about applying for a scholarship, contact Duke Continuing Studies at 919-684-6259, Monday through Friday from 8:30 a.m. to 5 p.m. ET, or visit their Web site.

PRPD Public Radio Programming Conference
September 23–26
Denver, CO

Third Coast International Audio Festival
October 28–30
Chicago, IL

Funding for AIR comes from our members and the generous support of the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, the New York State Council on the Arts (NYSCA), the Robert E. Davoli and Eileen McDonagh Charitable Foundation,, and the National Endowment for the Arts (NEA), which believes that a great nation deserves great art.

Association of Independents in Radio
P.O. Box 220400
Boston, MA 02122
Phone: 617-825-4400

We want to hear what you think. E-mail us at

Sue Schardt, Executive Director
Sam Schongalla, Designer and Publication Manager
Erin Mishkin, Membership Director
Angelynn Grant, Webmaster
Stevie Beck, AIRblast Copy Editor
Deb George, Feature Editor
AIR Board of Directors