Email not displaying correctly? View it in your browser.

AIRblast - from the Association of Independents in Radio


In This Issue:

Million-Dollar Vision

Jennifer Ferro, general manager of KCRW Santa Monica, inherited a station with a legacy for taste–making. As the new GM, Ferro is working hard to create a place for independent producers — some of the best trendsetters to be found — by establishing a new station–based funding structure for indies. AIRster Laura Hertzfeld brings you a first look at Ferro's big picture in this month's Spotlight. More to be found in the AIRblast.

Sam Schongalla,
AIRblast Publication Manager

Issue Archives



Our full directory is open to all at

Our list of upcoming awards, fellowships, and grants deadlines is now provided as a "Members Only" service.

View upcoming deadlines (members only)

Spread the Good Word! Join AIR

Say hello to our newest members:

Aya Batrawy
Teresa Louise
Ayla Bystrom-
Mary Ellen
Stephanie Coleman
Britta Conroy-
Kelly Creedon
Lisa Garrison
Janna Graham
Sam Harnett
Abi Hassen
Rose High Bear
Adam Kampe
Colleen Kelly
Kyung Jin Lee
Theo Lipfert
Aden Marshall
Suzi Montgomery
Tim Owens
Tina Pittaway
Sheri Quinn
Lacy Roberts

Give the gift of AIR. What better gesture than to bring your trusted colleague or collaborator into the fold of AIR's strong community of producers and associates?

Learn more about the many benefits of AIR membership.

We've Got Talent
Peruse AIR's searchable
Producer Directory

AIRmuse Audio:
Sounds Elemental: Earth (33:32)

Subscribe to our podcast via iTunes
Open the podcast feed

AIRmuse Archives

Ferro Sets a New Course
KCRW cultivates new generation of independence
By Laura Hertzfeld

The stairs leading down to KCRW-FM at Santa Monica College in Santa Monica California, are legendary. It's become a rite of passage for some of the biggest names in music to shuffle down into the tiny studios to play a set for Jason Bentley's taste–making show, Morning Becomes Eclectic.

It's here that now world–famous bands like Coldplay and Vampire Weekend played sets before they were selling out venues around the world, and KCRW is taking a similar approach to finding the next big names in storytelling and reporting as it's taken to finding music stars.

KCRW's new General Manager, Jennifer Ferro, recently announced the creation of an Independent Producer Project and tapped KCRW's production director, Bob Carlson to start seeding talent both within and outside of the public radio system. Ferro's been pounding the pavement herself to secure funding from local foundations and private donors in the L.A. area.

Read On . . .

Is Science Friday on the Endangered List?

It seems that the popular weekly NPR program, once commonly called Talk of the Nation Science Friday, is now calling out for a little life support. Huffington Post reported recently that the program is facing a funding crisis. Science Friday has set up a new and unusual way for listeners to make direct donations to support the program through Science Friday Initiative, the nonprofit educational arm of the show.

Read On at . . .


From Earth to Sky! AIR's Sounds Elemental with Harvestworks
November 15–19
New York City, NY

The slots are all taken up for this unique and highly praised sound immersion with Hans Tammen, Brenda Hutchinson, Michael Schumacher, and special guest Amy O'Leary. We'll have two new offerings in 2011. Let us know if you want to be in the loop by sending an e-mail to

AIR Board Retreat
November 18–19
Boston, MA

AIR's Board of Directors convenes for a strategic planning session as part of a larger capacity building initiative underway. Facilitators Felice Tilin and John Weiser are guiding the process, with a report expected early in 2011. Shout-out to the slate of new directors joining the board: Deborah Begel, Keith Brand, John Crigler, Jay Kernis, Lu Olkowski, and Tena Rubio.

AIR/ITVS Independent Journalism Scan
Release date TBD

AIR teams us for the first time with the Independent Television Service (ITVS) to conduct a comprehensive online survey of independent public media journalists. The survey, which will be widely distributed across radio and television, will help paint a clearer picture of the economy for independent contributors — which programs or organizations commission the most work — and provide a glimpse at what revenue streams outside public media dominate. Launch date is expected in early December.

Media That Matters Conference: Storytelling Across Platforms
Save the dates! February 10–11, 2011
Washington, DC

American University's Center for Social Media and Arts Engine, Inc. join forces for this gathering of media producers and organizations to focus on today's evolving media world. Details will be posted on AU’s website as they emerge.

Integrated Media Association Conference (iMA)
Save the dates! March 10–11
Austin, TX

This gathering of public media professionals returns after a brief hiatus. The agenda is shaping up, and a "limited number of discounted tickets are available" if you are an iMA member. Check the iMA site to learn more on conference details as they emerge.

Third Coast Listening Event
November 16, 6:30 p.m.
Washington, DC

Join TCIAF Artistic Director Julie Shapiro at the Goethe-Institut for a free presentation of the "best of the best," the winners from Third Coast's annual awards, and other powerful audio. Learn more here.

November 20–21, 8:30 a.m.–5 p.m.
American University, Washington, DC

NPB, PBS, and AU's Center for Social Media are hosting the second national PubMediaCamp, an unconference that brings together public media professionals and enthusiasts, including broadcasters, journalists, producers, app and game developers, online community managers, etc. Sessions to be determined on site by attendees. There is no cost to attend but pre-registration is required and space is limited. More information here.

Cool Tool: RemindPost

Here's something to help with multitasking brain cell burnout. RemindPost let's you create tasks lists for yourself and others, set deadlines, and e-mail reminders. With so many platforms to track, I like having reminders come through e-mail. Good for you, too?

Erin Mishkin

Makers Quest

Funding for AIR comes from our members and the generous support of the Corporation for Public Broadcasting (CPB), the John D. and Catherine T. MacArthur Foundation, the New York State Council on the Arts (NYSCA), the Robert E. Davoli and Eileen McDonagh Charitable Foundation,, and the National Endowment for the Arts (NEA), which believes that a great nation deserves great art.

Association of Independents in Radio
P.O. Box 220400
Boston, MA 02122
Phone: 617-825-4400

We want to hear what you think. E-mail us at

Sam Schongalla, Designer and Publication Manager
Erin Mishkin, Membership Director
Deb George, Spotlight Editor
Stevie Beck, AIRblast Copy Editor
AIR Board of Directors

AIR on Facebook Become a friend
AIR on Twitter Tweet, Tweet

You are receiving this e-mail because the e-mail address <<Email Address>> was subscribed to AIR's e-mail list.