Don't be a huckster: Eleven (unpretentious) ways to promote your work with social media

Editor's note: In 2014, AIRster Will Coley noticed that a number of his colleagues were crafting beautiful work, gently releasing it into the world ... and waiting quietly for recognition that never came. Will, an audio producer, Transom Storytelling Workshop alumnus and SoundCloud Community Fellow, came up with this short checklist for producers to promote their work without feeling like carnival barkers:

Digital stories rarely have their own legs. We need to help people find what we make.

As a new radio producer, I’ve discovered that many of the lessons I’ve learned from years of working in nonprofits can be applied to promoting stories.

Even if you work for a station or production company that has its own robust social media strategy, you still have a role in getting your work to new audiences.

Here are 11 ways to promote your radio story, complete with pro tips to refine your strategy. For example: online readers love numbered lists, and odd numbers provoke more clicks. [READ MORE]


Five links we like

1. Applications are due Friday for a second convening of women in podcasting at Werk It. (WNYC)

2. An 20th century business model. Upstart competitors. How will NPR survive? Slate explores the landscape; Melody Kramer charts a course.

3. "Show that your idea is real and you’re solving a real problem." How black innovators are closing the funding gap. (The Root)

4. We're looking for 14 gifted storytellers to make up the Summer 2016 class at AIR’s Full Spectrum Storytelling Intensive. Apps due 4/19. (UnionDocs)

5. "Think of your microphone as a camera." Third Coast International Audio Festival ‪#ShortDocs‬ are back! Submit by 5/17. 


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