This is another version of a cartoon I drew back in 2004 called “The Hughtrain”. It’s a popular idea and for good reason. It’s a constant theme to our existence—mattering...and finding out how to do this in every aspect of daily life.
So what does that mean?
My friend Seth Godin said it perfectly, “What do marketers sell that scales? I’ll tell you what: Belief. Belonging. Mattering. Making a difference. Tribes. We have an unlimited need for this.”