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Smarter Consumers Like Smarter clients make for smarter businesses on Facebook  

Consumers aren't easily swayed anymore and they aren't afraid to tell you about it. Listening to our clients has given us a springboard for advancing our businesses.

The blind consumer is a thing of the past. Consumers are savvy. The Internet has allowed us to really dig in and learn about the products we demand and we've become smarter about what we buy. Businesses respond by creating a more interactive marketplace. It's not about WHO is offering something, it's about WHAT they are offering and how we can connect with that product.

This is all well and good of course, but it's a funny thing to show in a cartoon. It's the "everybody ends up happy" scenario, but this doesn't always happen...hence the foreshadowing language. You never know when we'll be thrown back into the dark ages of marketing.

Amen.

 

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