Hugh drew this in connection with a talk earlier this year for the members of socialmedia.org, Andy Sernovitz’s great cabal of social media heavy weights.
It’s a cute little reminder that no matter how big your business is, your business is not really all you want to be talking about on social channels. It's the idea of brand as platform. Finding interesting aligned ideas to talk about. The challenge is to create lots of cool stuff to launch into your social networks through your brand.
Take a look at the logo on the bottom right of the image. It’s the logo of Social Object Factory, our new little startup, still in beta, which is in the business of making those cannon balls. Little morsels of powerful content that will explode out of your social channels spreading mojo everywhere. YAY!!!
Yes, now you can have gapingvoid cool to deliver to all your peeps ;-)