Dennis’ point here was about the importance of actually being “Significant†to the people you’re selling to.
My own personal take on this, is that the Internet is forcing everyone to either move their jobs up the value food chain, or be eaten alive.
But even if the Internet hadn’t been invented (I know, it’s hard to imagine, right?), it’s still something every person should learn how to do, don’t you think?
You do think that, right? Exactly.
This print, not surprisingly, is designed for anyone in sales, but just as importantly, it’s really a marketing idea. Relationships, ideas, connections – the complex web of getting business done. It’s not just about selling. Selling is just the outcome from being significant.
