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Gapingvoid Cartoons by Hugh MacLeod
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The idea here is how do we make what we do interesting to people?

Last year, we participated in an event at MIT with Joi Ito who talked about the notion of "brand as platform", and it's a thought that we've been playing with since.
 
This week we are back in Boston, working with Hubspot at their Inbound Conference. The ideas are the same: When you create meaning, understand your purpose, creating something worth talking about comes pretty easily.
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