There is a popular conceit amongst the intelligentsia that there’s something trivial, immoral and unnecessary about marketing. The late Bill Hicks “Marketers, Kill Yourself” rant is often (and predictably) cited by these folks.

When in fact, holding that opinion that is often trivial, immoral and unnecessary.

We are a species of ideas. And the ideas that spread, win. And marketing is just the art of getting ideas to spread.

Sure, selling bathroom deodorant via daytime TV commercials is marketing. But so was Martin Luther King’s “I Have A Dream” speech. So was The Declaration Of Independance.

To steal from Oscar Wilde, only shallow people think marketing is unimportant.