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July 30, 2020 | Français

Many nonprofit professionals have had to shift their focus to fundraising in between their other duties due to COVID-19 hardships. Below is an excerpt from an article written for Imagine Canada by The Good Partnership’s Cindy Wagman on “Three mindset hacks for side-of-desk fundraising success.” - The Grant Connect team

In fundraising, there are generally two camps:
1) Organizations that have hired fundraisers
2) Organizations that do fundraising off the side of their desks

Camp 2 is generally executive directors, admin staff, or programming staff who squeeze in time for fundraising while focusing on program delivery, management, and more. I call this group “reluctant fundraisers.”  

Having worked with hundreds of reluctant fundraisers, I’ve seen them try so many different strategies to be more successful with their fundraising ⁠— most of them in vain. But the root of the problem goes much deeper than the strategies themselves. 

Here are three key mistakes reluctant fundraisers often make and how to learn from them: 

Mistake #1: Difficulty with time management
💡 Hack: Turn focus into a habit

We often pride ourselves on being good multitaskers, but multitasking can destroy our productivity. Fundraising doesn’t only require your time. It needs your focus. Just Google the term “context switching,” used to describe someone switching between unrelated tasks, to see how multitasking is eating away at our productivity. 

Read the full version of Cindy’s article for more tips on how side-of-desk fundraisers can focus and prioritize. 

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Digital Roundtable: Engaging Canada's Changing Donor Landscape

August 12th | 2 PM ET

In recent months, organizations have been re-evaluating their donor bases and planning to engage supporters with innovative methods. What many are missing, however, is that Canadian society is changing dramatically—are your fundraising strategies capturing all opportunities?

Imagine Canada, Ethnicity Matters and a collective of partners have teamed up on a new study, supported by Blackbaud Canada, to examine the giving habits and attitudes of newcomers to Canada and second-generation Canadians. Join us to hear highlights from the report, and discover how our panel of Canadian fundraisers are positioning their causes to better engage these growing population groups.

Register today!
What we're reading 📚
The sector’s much needed New Year’s resolution: Redefine our culture of philanthropy (AFP)
Whether it’s the beginning of the year or half way through the year, it’s always beneficial to your organization to re-adopt the meaning of philanthropy to better appreciate what it means to fundraise and reflect the true meaning of inclusivity.
The surprisingly smartest, donor-centric fundraising strategy (Bloomerang)
Do you assume people don’t want to be asked? Are you spending all your time on cultivation, hoping folks will give spontaneously as a result? An explanation of how when you ask you’re not taking, you’re giving.
The SMART Method to develop fundraising goals (Sumac)
The SMART Method, while effective, doesn’t always ensure success for nonprofit organizations alone. Those that do seem to hit their goals repeatedly, however, tend to take a five-point approach once they have gone through the SMART process.
Fundraising basics for nonprofits (The Balance Small Business)
While many are having to fundraise just to keep the doors open, other reasons to fundraise still exist. To continue serving the greater good, your organization needs public support. This article outlines the fundamentals of fundraising with links and tools for further exploration.
Three shifts your nonprofit needs to make right now to pivot your brand after COVID-19 (CharityVillage)
From personal to professional, COVID-19 has shaken up our worlds in the nonprofit sector. The dependency on fundraising, marketing and branding is more important than ever for survival. Here are three shifts to pivot your brand and stand out after COVID-19.
Three things about fundraising it's taken me 15 years to learn  (Future Fundraising Now)
1. Writing what you know helps you know what you write. A blog can do good things for the blogger, but for me, the big one is this. I've been forced to articulate things I know about fundraising. And the act of writing these things has made them much clearer to me.
The complete guide to online fundraising ideas
Online revenue grew by 23% in 2019 and continues to climb in 2020 as the preferred method for giving. This makes it more important than ever that your charity or nonprofit implements a digital fundraising strategy in order to stay competitive. The team at Keela has compiled 11 easy online fundraising ideas to get you started. Explore these 11 ideas!
Easy & free tools for fundraisers
Learning opportunities & resources 
Video: Start fundraising with confidence with CanadaHelps (CanadaHelps)
Helpful tips and answered questions about navigating CanadaHelps’ online fundraising tools.
Info session: Elevate your fundraising with Grant Connect training
Are you considering becoming a Grant Connect user to diversify your fundraising pipeline? Join us for a group demonstration where we’ll be talking about Grant Connect and how to find the best prospects for your nonprofit organization! There is an upcoming session on Tuesday, August 4th at 2:00 p.m. Register today!
Podcast: Wearing many hats with Rachel Bearbower
(The Small Nonprofit Podcast)

If you are feeling overwhelmed by your long to-dos, or you are looking for a Monday energy boost, take a break and take a listen. You will walk away with some practical tips that you can implement today.
eBook: MINDSPACE - Helping supporters choose (Decisions Science)
If you're looking to encourage supporters or audiences to make gifts, you need a decision-making strategy, and a framework to design that strategy. This 60-page download breaks down the MINDSPACE framework for a decision-making strategy with lots of practical hints and key studies from arts and cultural fundraising and beyond.   
Virtual Conference: Free DonorPerfect virtual conference 2020 (DonorPerfect)
When: August 24-25, 12:30-5:00pm ET

Refresh your fundraising with industry best practices and networking opportunities with nonprofit professionals just like you. Topics covered will include the donor journey, retention, online giving, email marketing, and more.
Webinar recording: Data highlights: The volunteering lens of COVID-19 
(Volunteer Canada)

On June 26, 2020, Volunteer Canada and Statistics Canada explored insights on the latest data from the General Social Survey on Giving, Volunteering and Participating on community engagement during the pandemic.
Webinar: COVID-19: A fundraising outlook (TD Bank Group)
When: August 5, 2:00-3:00pm ET

TD is hosting a series of webinars on topics designed to help charities and non-profit organizations navigate financially through these challenging times. Funders from all sectors — corporate, foundation and agency funders — have been affected by COVID 19. This webinar will discuss these changes, and how we can reimagine the sector through broader collaborations and possible new granting models.
Webinar recording: Virtually amazing: Get your message to the masses 
(Network for Good)

Presented by Janet Cobb, CFRE, CNP, this webinar recording is an important listen for anyone fundraising during the pandemic and anyone beginning to plan ahead for their 2020 year-end fundraising campaign.
TED Talk: 3 ways to be a more effective fundraiser (Kara Logan Berlin)
How do you raise money to get an idea off the ground, support a community, or help change the world? Take a crash course on the secret art of successful fundraising with development strategist Kara Logan Berlin.
Reader Poll ✅
How likely are you to recommend Grantseeker to another fundraiser?
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Fundraising opportunities
Assumption Life supports the education and health sectors in Atlantic Canada. They also support initiatives in Atlantic Canada that promote healthy lifestyles among youth. Applications for $2,000 or more must be received by August 31. View in Grant Connect.

MacMurray Foundation Inc. funds small organizations in New Brunswick in the areas of arts and culture, education and health care. Applications are due August 31. View in Grant Connect.

The J.P. Bickell Foundation supports registered charities with operating revenues more than $100,000 in Ontario in education, the arts, health, the environment, and social services. Applications are due September 15. View in Grant Connect.

Have a funding opportunity we should feature in Grantseeker and Grant Connect? Email us at
Humane Society
Campaign Manager (Wildlife)
(Montreal, QC or remote)
Daily Bread Food Bank
Senior Manager Community Partnerships (Etobicoke, ON)
Canuck Place Children's Hospice
Philanthropy Manager, Planned Giving 
(Vancouver, BC)
Fundraising inspiration
Looking for more content?
For more fundraising insights, funding opportunities, and job postings, follow @GrantConnect on Twitter!
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