A weekly digest of stories from sightunseen.com
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A New Identity For an Australian Designer, and Other Graphic Design Picks For May


Sciuto4Each month The Brand Identity shares with our readers a selection of the most interesting studios, packaging designs, and branding and identity projects featured recently on their site. This month: culture-driven visuals for a Brooklyn menswear brand, a website for a tribute album to a famed Russian Poet, and a flexible graphic identity for an Australian multi-disciplinary designer (above).



Blistered Leather and Melted Aluminum — Soft Baroque’s New Works Were Inspired By the Sun


Soft Baroque Sun CityAfter a year of pretty much everything being on hold, we’re finally seeing the fruits of some of that pre-COVID labor. For those of us here in Milan, that means projects originally slated for the canceled 2020 Design Week are at last seeing the light of day. One of the better projects to have made it out the other side is Sun City, a collaboration between PIN-UP magazine, Soft Baroque, and Marséll, the Milanese footwear brand. Set over three levels in Marséll’s headquarters in an ex-factory in the Porta Romana district, Soft Baroque debuted — during the Digital Design Days in April — a slew of new work, each piece loosely inspired by the sun.



Molecular Biologist By Day, Ceramicist By Night: How Science Informs Abid Javed’s Art


Abid Javed 14The Hong Kong–born, London-based artist Abid Javed became a ceramicist almost by accident: While studying for his PhD in biochemistry, Javed began searching for a medium he could dabble in to fulfill a desire to make 3D forms inspired by molecules. "I considered glass initially, but it seemed too technical to pursue as a hobby," Javed recalls. "Ceramics felt and became more intuitive." A hobby soon became a full-blown art practice; the resulting series is called Pleomorphs.



Motherhood — And the Ways In Which It Challenges Us to Create — Is At the Center of This Exhibition


Mother_Room-2_Pergay-Whitaker_003The idea for Egg Collective's third "Designing Women" exhibition was born long before the pandemic struck. Back in 2018, Egg's co-founders — Hilary Petrie, Crystal Ellis, and Stephanie Beamer, along with Ellis's sister, the artist Tealia Ellis Ritter — had the idea to curate a selection of female artists and designers who also happened to be mothers, and who often worked with or chafed against the constraints of motherhood in order to create.



Week of April 26, 2021


saturday_042621_openerA weekly Saturday recap to share with you our favorite links, discoveries, exhibitions, and more from the past seven days. This week: Yves Klein–inspired mirrors by Ben and Aja Blanc, a multi-colored Dims chair remix by Dusen Dusen, and the latest purveyor of high-quality affordable art to catch our eye (above).



A New Gallery Show in London Takes Wood to Unexpected Places


FUMI Gallery-Wood 15-12_HiMaybe it's because I've been watching Ellen's Next Great Designer (which, honestly, you should be as well, it's highly entertaining and it features THREE former Sight Unseen subjects!), but an exhibition where designers riff on the range and versatility of wood feels extremely low-stakes. (Also not a knock; it's an appropriately sized brief for coming out of a year of lockdown). But that's also what makes it all the more impressive that Gallery FUMI's first exhibition of 2021, called The Beautiful Grain and featuring 11 of the gallery's artists, should be so insanely inventive.

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