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Not everybody has to be a boss. Not everybody has to be an entrepreneur or a CEO or a billionaire or a celebrity.

But eventually everybody, I believe, needs to set an example. Either to your kids or to your friends or to your spouse or to your peers or to the world in general.

Everybody needs to stand for something. Something that matters.

That’s what real leadership means. Not a rank, not a job title, not a diploma. But a decision inside us.

Our new eBook collaboration with LinkedIn & Brian Solis has just been released!

How can marketers stand out with their storytelling at a time where everyone is a “storyteller”? Learn how to set your content apart from the rest.
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