gapingvoid: your toughest business problems solved visually
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In order of importance, you’re selling:

  1. Who you are
  2. What the product is
People spend money because of feelings, not because of facts. The value of your product isn’t in its ROI or lifetime warrantee — it’s in who it’s being bought from.

Ultimately, your customers want to feel like they’re being respected.

They want to feel like your product was made for them, to help them out, to fill a need.

They want to feel like you care.

Your pitch isn’t about what you’re selling - it’s about who you are.

The product is just a part of that.

the challenge of creating smart storytelling

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We're students of social sharing. So much has been written over the last ten years about how messages spread and the fact that humans are hard-wired to share ideas. We are pattern seekers and are programmed to copy.

For any leader, one of your great challenges is to spread a shared beliefs. If you are a marketer, you want people talking about your product and connecting around your ideas.

We all know that this is super hard to accomplish. Our default method of doing this is through e-books. We can combine storytelling and thought leadership into one neat pdf that can be shared on social channels, emailed to prospects or hosted on platforms like slideshare. The stories are fun and engaging - designed to support and spread your messages.

We've done them for Linkedin, Microsoft and Roche Pharmaceuticals, to name a few.

Email us to find out about having a custom ebook created for internal or external story-telling. 
download the ebook
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