Waterloo, WI - January 1st, 2014 - Pilot Flying J Travel Centers have made Big Papa Dill Pickle Popcorn a permanent snack item in all 500+ locations across the United States. This marks the first national listing for the unique new popcorn flavor that was launched by Van Holten’s Pickles in June of 2013. Product will be readily available on Pilot Flying J shelves in January.
“We have been overwhelmed by the positive feedback we’ve received from major national retailers since launching this new product.” stated Eric Girard Van Holten’s Vice President of Sales and Marketing. Big Papa Dill Pickle Popcorn delivers the same hearty dill flavor that fans love in Van Holten’s Big Papa Pickle-In-A-Pouch. “Adding Dill Pickle Popcorn to our line of Pickle-In-A-Pouch items has been fun and the support we’ve received from our customers has helped the item succeed.” added Girard.
“Having Pilot Flying J Travel Centers make Big Papa Dill Pickle Popcorn and everyday item at locations across the country, gives the product staying power, mentioned Van Holten’s President, Steve Byrnes. He added “Combined with permanent listings from respected regional retailers such as CST Brands, RaceTrac, Stripes, and Western Refining, it proves that our popcorn is truly Dill-icious”!
About the Product
Big Papa Dill Pickle Popcorn comes in peg-able 2.2 oz. bags packed in a 12-count stackable display case with a tear away front. The pickle popcorn has an SRP of $1.99 - $2.49.
About Van Holten’s
Business has been booming for Van Holten’s, having enjoyed 11 consecutive years of sales growth. Van Holten’s was founded in 1898 and employs 70 people in Waterloo, WI. Famous for their Pickle-In-A-Pouch, they playfully market their pickles as a bold tasting, better for you snack. Their products are distributed in all 50 states and Canada and can be found at convenience stores, grocery stores, concessions stands, and many other retail outlets.
For more information about Van Holten's and their products, visit www.vanholtenpickles.com