|About Red Wagon Writingwww.RedWagonWriting.com
Megan Tsai is a content specialist providing marketing copywriting and consulting services for clients across the nation. Services include:
Press releases and press kits
Trade and feature articles
Catalog descriptions and articles
Brochures and booklets
Video and CD-ROM scripting
Corporate image pieces Contact Megan TsaiCopywriter & Content Specialist
Owner, Red Wagon Writing
3265 Streamside Dr.
Greenwood, IN 46143
|Red Wagon Writing
Marketing Tip of the Month
Becoming a Thought Leader
Many marketers have heard the terms "thought leader" and "thought leadership". But what exactly is a thought leader, how does someone achieve that status and why would you want become one?
First, it's important to understand what a thought leader is not. A thought leader is not just an expert or someone who repeats knowledge that is already out there. Instead, they are someone who has fresh, new ideas and perspectives. So the first step to creating thought leaders is fostering a business environment that welcomes innovative ideas and identifying those individuals within your company who best fit this description.
Once you have singled out your thought leaders, it's time to get their ideas and insights into the marketplace. Here are some effective ways to get the ball rolling:
Once you have established thought leaders within your organization, you'll enjoy an ongoing "snowball effect". Like a snowball rolling down a hill, the momentum of your organization's thought leadership will increase with each interview, speaking engagement and white paper. This leads to even more media exposure and invitations to higher-profile speaking engagements. The result of an effective thought leadership campaign is a big brand boost for your organization, along with increased opportunities for greater sales and revenue.
Publish content. Content marketing is a highly effective means for getting your thought leaders' ideas into the marketplace. Formats to consider are white papers, webinars, blogs, audio interviews and e-books.
Talk to the press. Bring your thought leaders' ideas to editors at industry publications. They may be interested in re-running or re-purposing a white paper you have created, or in having your experts write an article or opinion piece for their magazine. Once you have begun establishing your thought leaders, you'll find the press will start seeking out their opinions; when they do make sure your thought leaders are open, available and willing to accommodate reporters' deadlines.
Pursue speaking engagements. Whether it's a free online seminar or a keynote presentation at a major industry conference, every speaking engagement helps build your thought leaders' reputation. Thought leaders should seek out opportunities to speak and make time in their schedules to accept every speaking request they receive.
Leverage your website. Make your website a hotspot of useful information from your thought leaders. Keep it fresh by featuring your latest white papers, media appearances, speaking engagements and blog posts front-and-center. Ensure the content is free and easy to access for everyone who stops by your website, with no registration required.
Writing Tip of the Month
Parallel Structure 201
Parallel structure (also called parallelism) is a writing device most often presented in the most basic terms. For example, it dictates that a sentence reading "The dog liked to play fetch, eat kibble and chasing the ball" be revised to "The dog liked to play fetch, eat kibble and chase the ball". This is pretty basic stuff, and for most writers, pretty obvious. Just call it Parallel Structure 101.
Using a more advanced version of parallelism can bring an even greater energy and focus to your writing. Typically, this involves identifying several ideas, sentences or even paragraphs that present similar themes and creating a link between the grammatical structures. Here is an example:
Physically, the dog was in great shape; he was lean, strong and well-built. Mentally, the dog was a wreck; he was paranoid, neurotic and anxious.
The next time you are writing two related ideas, give parallel structure a try. You'll find its powerful repetition makes your writing more clear and memorable.