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Clever, curated, and concise.


May 2022 — From the editors of Atlanta Intown and Reporter Newspapers, Rough Draft is delivered to inboxes across metro Atlanta five days a week at 7 a.m. 

The Draft is typically four stories and takes less than four minutes to read. Edited by veteran Atlanta journalists Amy Wenk and Collin Kelley, the newsletter is a quick read about what's happening around town.


A TYPICAL NEWSLETTER INCLUDES 

🌞 A quick view of the day's weather. 

⭐ An opening block with a few quick-hit items that may be breaking news from overnight or other interesting things that are important and timely.

🤔 The last part of the intro always tells readers what to expect in the email and gives them an incentive to keep reading.

SPONSORSHIP OPPORTUNITIES

Rough Draft has three types of sponsorship opportunities.

① Logo Sponsor - one per newsletter
  • Sponsor logo integrated into the header logo with "presented by" messaging. 
  • Investment: $4,500 / month (If available daily: $300 / day). 
② Sponsored Story - one per newsletter
  • Photo with your company logo
  • Headline (40 character) and 125-word story with links
  • "Presented by" label
  • Investment:  $3,500 / month (If available daily: $250 / day)
③ Native Text Ad - two slots per newsletter
  • 330 characters, two emojis, links
  • Investment: $2,000 / month per ad (If available daily: $125 / day)
💥 Ask about Newsletter Takeover opportunities!

JOB LISTINGS

🔎 Rough Draft accepts job postings for up to 250 characters. 
  • Investment: $125 for three days in the newsletter with a posting on our Local Job Board for four weeks.  

➡ Pricing valid through August 31, 2022

👇 Examples of each sponsorship are below. 


For more information on sponsorship opportunities with Rough Draft, email us.

Metrics


Get on board the rocket ship.

📈 Subscribers: 19,400

📈 Open Rate: 46.7% (Industry Avg: 28.8% )


📈 Click Rate: 9% (Industry Avg: 5.5% )
EXAMPLE OF LOGO SPONSOR 👇
EXAMPLES OF SPONSORED STORY 👇

What is your house really worth?
SPONSORED BY KRISTEN POLLOCK, ENGEL & VOLKERS ATLANTA


As a third-generation real estate advisor, helping others buy and sell homes is in my genes.

I began my career working in marketing and advertising. During that time, my husband and I purchased, renovated, and sold multiple homes.  In 2013 we relocated to Atlanta and settled into the Morningside neighborhood - known for its great schools and beautiful houses.

As a transplant to Atlanta, I especially love helping newcomers learn about the different Atlanta neighborhoods to make the city their home. Let's connect, I would love to put my local knowledge to work for you as you make your next move!
TEXT AD 👇
*Sponsor Message* 🏃🏾🏃‍♀️ Sign up for the Safe, Socially Distanced AJC Peachtree Road Race.  Registration ends Saturday, May 1 at 11:59 p.m. Join Atlanta Track Club or renew your membership and immediately receive guaranteed entry. Participate in-person or virtually on July 3-4. Strict COVID-19 safety precautions in place. 🏃🏾🏃‍♀️ 

'Thank you for rescuing me'

 
📣 "I am busy from the time I step foot in my office at 9 a.m. until I walk out the door, most times at  7 p.m.  I love Rough Draft.  
It’s in my emails and I can’t help but read it.  It puts a smile on my face after having a conversation with a grumpy customer whose pool isn’t being installed today. It’s not like anyone is going to go swimming yet. Thank you for rescuing me for a little bit each day."

📣 "Rough draft is the first thing I look at in the morning - so glad it’s going to 5 days a week!

📣 I especially like that it's local, and non-biased; so refreshing, and rare in today’s media world."

📣 "I don’t even live in Atlanta anymore, and I read Rough Draft. It’s a good overview. Succinct. And I trust the reporting."

📣 "Rough Draft is a great start to a more locally and culturally informed day.  Keep up the good work and I'll keep spreading the good word about it." 

📣 "I wanted to let you know how much I’m enjoying reading Rough Draft!"

📣 "I really enjoy Rough Draft and am being introduced to new people and organizations I didn't know about, which is saying a lot for an Atlanta native and lifelong resident that keeps her eye on a lot of the culture, news, and organizations of our city."

📣 "If this issue doesn’t make you yearn to live in Atlanta or extremely proud to be an Atlantan, nothing will."

📣 "Rough Draft is funny, but not too funny."

📣 "Learned new things in RD today."


📣 "I really enjoy your format. It's quick and interesting. I think you may aim for the younger crowd but I am 71 and really enjoy the information you put out there and the way you present it."

📣 "I was at dinner at a friend's house and she wouldn’t stop talking about how much she loves Rough Draft."

📣 "Why didn't we have this when I was in New York?" 

📣 "This feels like a warm smile, it is very refreshing." 


📣 "Really highlights the difference journalists can make. Same content told in a different way...even the weather!"

📣 "I especially appreciate the wide range of topics and the occasional sense of humor."

📣 "I just got turned on to it. Typically I think I'm ahead of a trend and I'm way behind."

📣 "You are rocking that email!"

📣 "I love Rough Draft, it has a great feel to it. In a short period of time you've already made your mark in Atlanta."

📣 "I look forward to laughing at the opening of Rough Draft every day. It makes the news more memorable."

📣"I feel so hip!"

📣 "You have a very cool concept. Great execution." 

📣 "Rough Draft has given me the ability to take in the news again." 

📣 "Just wanted to let you know I'm loving what you're doing with Rough Draft."

📣
"
This is a good newsletter."

📣 "Especially strong RD this morning!"
 

Contact Us


📥 For more information, contact us.