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With vaccines being a hot topic at the moment we want to make sure people have the right information to be able to get their jab at the right time.
We recognise that the pace of the vaccine roll-out has meant there is some anxiety and confusion about how to get a vaccine. We are running a comprehensive communications campaign to reach residents to make sure they know who is eligible and how to book as well as to address those people who might be reluctant to be vaccinated.
Our campaign has four strands, ‘When will I get my jab?’ ‘Where will I get my jab?’ ‘Why should I get my jab?’ and ‘What happens after my jab?’
Look out for our messaging on social media, in newsletters, in the local media and in key towns. Please help us by sharing these messages and pointing people to them if you are asked.
Alongside the details of vaccinations we are running myth-busting campaigns, frequently asked questions and are responding to key areas of interests or concern where they arise in specific areas.
We’re working with community groups, faith groups and other networks to make sure we not only get our messages out by are responding and reacting to where people have questions or there are barriers to people getting the vaccination, we’re running social media advertising across different networks to reach those people who don’t naturally look to us for information and we’re pushing out more traditional advertising in towns across Sussex as well as linking in with partners to reach other audiences. We are planning targeted communications in different areas responding to local need in the coming weeks through both digital channels as well as printed material in key places.
We’ll continue to evolve and adapt the campaign as more and more people become eligible for the jab. In the meantime please help us spread the word, follow us on Twitter and keep an eye on our website.
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