For immediate release
March 28, 2022

Please join us in congratulating the winners of the 2022 BLUE BEAUTY Awards, that honors the projects, companies and concepts that have altered society and the planet for the better.

Beauty Heroes defines Blue Beauty as initiatives that go beyond being green, sustainable and ocean-friendly, but contribute back to the environment, shifting attitudes and innovating in areas that change the way we currently manufacture, source and market beauty and personal care products.

Over the past six months, Beauty Heroes and INNOCOS have solicited entries for blue beauty innovation in the categories of Zero-Waste Beauty, Environmental Impact, Packaging Innovation and Philanthropy.

And today we are proud to present the results with the winners, with Izzy Beauty sweeping 3 major prizes, including Blue Beauty Brand of the Year.

Zero Waste Beauty Innovation

Winner - Izzy Beauty

Izzy Beauty wins the Blue Beauty Award for zero-waste beauty innovation for their successful development of a fully circular makeup system. Izzy saw a highly consumable product – mascara – and found a way to manufacture 100% refillable containers that could be returned and re-used over 10,000 times. This has never been done before, and with this innovation Izzy has broken new ground by challenging constraints that were accepted as insurmountable. We also recognize Izzy’s attention to their supply chain carbon footprint, manufacturing, cleansing and shipping their products all within a 400-mile radius. This has never been done before, and with this innovation Izzy has broken new ground d by challenging constrains that were accepted as insurmountable.

Runner Up - Common Heir

Common Heir is recognized as the runner-up for Zero Waste Innovation by developing a vitamin C and Retinol serum in fully biodegradable packaging and plant-based bio-capsules. We appreciate that Common Heir is taking a staple, highly consumable product and introducing a less-waste option, in a sophisticated, beautiful way. We recognize their attention to detail, ensuring that packaging coating and inks were considered to ensure the outer packaging would also be readily recyclable. Common Heir also happens to be a 1% For the Planet Member giving back 1% of top line revenue to Ocean Blue Project and practices carbon-neutral shipping.

Packaging Innovation

Winner - Izzy Beauty

Izzy Beauty wins the Blue Beauty Award for packaging innovation for their primary packaging of circular stainless-steel mascara and lip gloss tubes, recyclable wands, and reusable secondary packaging. Mascara wipes and wands are recycled on site at their manufacturing facility in an innovative process. Outer packaging is a reusable, circular shipping bag that protects the products that can be shipped and re-shipped using Izzy’s circular beauty system. Every detail was considered, including the recycling of the water used to disinfect returned tubes.

Runner Up - Akt London

Akt London is recognized as the runner-up for Packaging Innovation for their foray into 100% plastic-free, aluminum packaging for their luxury deodorant, down to the tiny aluminum cap. Each mono-material tube of deodorant, when finished, leaves behind a small, fully recyclable small roll of aluminum. Akt custom developed aluminum caps that not only look good, but allow the brand to deliver a plastic-free, luxury product that consumers would feel good about buying, using and easily recycling.

Environmental Impact

Winner - RUVI Beauty

Ruvi Beauty wins the Blue Beauty for Environmental Impact for their intentional development of a beauty brand that addresses deforestation in the Amazon. Seeing a problem where harvesting ingredients in the Amazon is commonly done by cutting down trees, RUVI is providing equipment, training and a supply chain for indigenous populations to climb, not cut down natural resources. Proceeds from RUVI Beauty are used to fund climbing gear to harvesters to incentivize them to climb, not cut for ingredients.

Runner Up - Mustela

Mustela is recognized as the runner-up for Environmental Impact for using upcycled food-waste in creating a commercial product. We appreciate a large brand like Mustela using an upcycled ingredient, in this case whole avocados from Peru, as a main ingredient. For their Multi-Use Avocado Balm, Mustela uses the full fruit, pressing oil from the fruit, seed and skin as the primary ingredient. We appreciated that Mustela also considered that the avocados were grown using traditional irrigation that didn’t pollute drinking water.


Winner - Bradford Soapworks

Brandford Soapworks wins the Blue Beauty Award for their philanthropy work, partnering with three organizations to donate soap base to improve hygiene, which saves lives and increases earning ability in impoverished regions. Bradford has single-handedly funded the World Vision soap program in Zambia since 2012, has contributed to the Eco-Soap Bank in Southeast Asia since 2020 and began donating soap to Hope & Comfort in the United States in 2021. We appreciated that Brandford also considered the success rate of getting their soap base into countries where products like soap can be confiscated at the border.

Runner Up - Innersense

Innersense Organic Beauty is recognized as the runner up for their commitment to environmental philanthropy. Their multi-faceted approach to giving back to environmental organizations includes partnering with rePurpose Global to fund plastic recycling in India. Innersense is 1% For the Planet verified, earmarking 1% of top-line revenue towards environmental initiatives including carbon offsets that positively impact communities in rural China and Brooksville Florida. We also appreciate that Innersense is a newly minted B Corp and is moving their manufacturing to 100% renewable energy.

Blue Beauty Brand Of The Year

Winner - Izzy Beauty

Izzy Beauty is recognized as Blue Beauty Brand of the Year for their innovation in packaging, supply chain, distribution process and consumer education. Izzy did what many said was impossible and has changed the beauty industry by creating a circular beauty company that can be scaled and expanded upon. Izzy offers consumers a replacement for common, highly replenished products in a fully reusable and recyclable system that does not require them to compromise efficacy or application. Founder Shannon Goldberg saw a problem, developed a solution and brought it to market, successfully. We are excited to see what Izzy innovates next.

“The main goal for this awards - continuing Jeannie Jarnot, is not only celebrating the business and initiatives that are already making an effort to leave the plant better but also helping consumers find and support those brands and inspire the industry to do better. We think that when companies see brands making positive decisions for the environment and being recognized for that, it pushes the industry forward and encourages others to take action.”

To learn more about very worthy winners with an unbreakable passion for our planet, follow us @

Blue Beauty podcast series by INNOCOS

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