KOGROS SPORTS PURCHASES MAGIC MARINE
December 7, 2020: Kogros Sport, Numansdorp, is proud to announce the purchase of technical sailing brand Magic Marine, bringing the Dutch brand back to Dutch hands.
Magic Marine is one of the premier brands in technical sailing wear for dinghies and coastal racing and cruising. It is chosen by some of the world's best sailors including former World Champion and Finn sailor Nicholas Heiner, 49er FX Olympic Gold Medalists Martine Grael and Kahena Kunze, Nacra 17 Gold Medalists Santiago Lange and Cecilia Carranza Saroli and Volvo Ocean Race winner Carolijn Brouwer.
Former Katwijk-based owner North Actionsports Group wants to continue its focus on the kiteboarding, foil, windsurfing and wakeboarding market with its industry-leading brands North Kiteboarding and Mystic Boarding. For Kogros Sport, the acquisition represents an excellent opportunity. After a short period of negotiations, they agreed to take on the entire Magic Marine brand and business.
Kogros Sport (www.kogros-sport.nl), led by Erwin Konijendijk, already has a diverse brand portfolio of functional and unique sports equipment. The Sporting Goods Distributor provides product development and production for several brands and has an extensive sales network within different sport and lifestyle segments. Erwin Konijnendijk (CEO Kogros group): “As a company, we are looking for our own brands in our expansion. We certainly see in this time not only 'Bears in the forest', but also opportunities. Outdoor activities present a more sustainable form of leisure, that does justice to this recent purchase. We want to give Magic Marine a prominent role within Kogros and bring it even closer to the sailor.”
Sam Watson (CEO North Actionsports Group): “I'm pleased we have found a passionate buyer with the focus and commitment to continue to grow the brand. Magic Marine is beloved by sailors around the world, and I know Erwin and his team have big aspirations to take it to the next level. The sale will allow North Actionsports to focus on its core business which is growing rapidly.”
For this task, Kogros enlisted the help of an old friend: Casper Bleijenberg (Manager of Brunotti Boards). Bleijenberg knows Magic Marine well from a previous period when owned by MBrands International BV. With his extensive background in the watersports industry, Bleijenberg too sees the challenge and the shift currently underway: “Magic Marine fits perfectly in this picture, it is a brand that operates in a niche market, but in it lies our strength,” says Bleijenberg. “The outdoor trend continues to develop, spurred on by Covid-19. Last season we saw a rush to the Sailing Schools and boat rental companies, accelerated by recent events which have led to renewed insight among consumers. When people stay more in and around the house, they start seeking 'new' ways to enjoy themselves, then find these sports are quite cool to do.”
Kogros will make further announcements in 2021 as new plans unfold. “We are very much looking forward to bringing Magic Marine on board. And at the same time, we hope, like everyone else, that Covid-19 will no longer have too harmful effects (health, technically and economically).”
To keep up to date with developments, sailors and fans of Magic Marine can join the conversation on:
and follow the journey using #magicmarine
For inquiries concerning outstanding or future orders please contact your accustomed contact person (Sales Agent / Distributor), for any other questions feel free to contact Casper Bleijenberg at:
+31(0)6 52 89 89 57
+31(0)186 658 686