Content marketers are always trying to stay on top of the latest keyword research. We know that using the right words will give us an edge over our competeition. Here are three tips for solid keyword research:
Discover the language your prospects use when they talk about your topic
Your LinkedIn profile photo is important. It’s the first impression your prospective connections have. We’d all like to make improvements to our photo and now we can with LinkedIn’s photo editing feature on their mobile app.
Before customers buy your idea over (or in addition to) another company’s, you must show them why your product or service is different and/or better. If you can show why you’re unique, you’ll attract just the right customers who are perfect for your business. They are the clients who will buy from you time and again, and continually refer you to their friends.
This point of difference between you and your competition is called a USP, short for “Unique Sales Proposition.” This article includes five examples of how to stand out with a Unique Sales Position.
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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions
Services
Social Media Coaching, Consulting & Community Management
Marketing Support
Event Planning/Promotion & Conference Management
Basic Website Development
Association Management
Suzanne is a Des Moines transplant who has realized the Power of being a Free Agent. Well-versed in many skills, she has a passion for helping organizations and individuals achieve their potential. Suzanne = wife, traveler, multi-linguist and cook.
Office Hours
Second Tuesday of the month I’ll be at Smokey Row (1910 Cottage Grove, Des Moines) from 9am – 11am to answer your questions about social media, starting your own business, networking, marketing, etc…FOR FREE!
Fourth Tuesday of the month – Google Hangout. In an attempt to reach those individuals who can’t get away from the office to meet, they can join a Google Hangout to get their questions answered. At 8:55am, I’ll share the video link to the Google Hangout via Twitter, Facebook and LinkedIn. Simply click the link if you’d like to join the Google Hangout.
Testimonial
Suzanne really knows her stuff when it comes to social media. She made it easy & fun! After just a couple of sessions working together to get a few things streamlined, I was anxious to get to work & felt confident in doing so! I would highly recommend Suzanne to anyone needing a "boost" to get their social media needs squared away. Thank you so much, Suzanne!!
