Volume #98
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February Best of Contemporary Business Solutions
Where do I turn to when I have a question or don’t know how to do something? My situation may be unique since I am independent professional. Perhaps you work in an office environment where you can stick your head over your cubical wall and ask your neighbor. This is what I do:
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8 Arguments for Companies to Stay Out of Social Media – And Why You Should Ignore Them
I talk with a fair amount of organizations who choose not to be involved in social media. This article contains a few of the concerns I've heard and responses. If you're in the marketing department of these organizations and you're trying to talk management into exploring social media, these responses could be quite helpful.
- Social media is great, but not for my industry
- I do not have the right content for social media
- We do not have the capacity/manpower/money for social media
- Social media marketing is just a passing hype
- My clients and business partners do not want to communicate professionally within social media
- My clients and I are too old to use computer gaming, chatting and tweeting
- We tried Facebook for a few weeks but the response was low
- We built our offline reputation for years – we do not intend to ruin it by posting ludicrous pictures online
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LinkedIn Opens Publishing Power to All Users
LinkedIn expanded its publishing platform on Wednesday to allow all users the opportunity to write and share longform posts to their LinkedIn profile.
The network has long offered this publishing power to a hand-selected group of industry leaders, known as LinkedIn Influencers, but now all of the platform's members can publish work to their profile. The influencer posts do well, says LinkedIn's Head of Content Products Ryan Roslansky, generating nearly 31,000 views and more than 80 comments on average.
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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions
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