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Hasbro Unleashes New Marvel Avengers: Endgame Toys

An epic movie deserves an epic toy line, and Hasbro delivers with a new assortment of Avengers toys and collectibles for Marvel fans of all ages. From action figures to role play, here’s a look at what’s hitting stores. Read more…

Sesame Street Introduces Julia’s Muppet Family, New Autism Resources

Julia, the 4-year-old Sesame Street Muppet with autism, made her debut in 2015 as part of Sesame Workshop’s Sesame Street and Autism: See Amazing in All Children initiative. New videos and educational materials — freely available in English and Spanish — introduce Julia’s parents, big brother, and companion dog, who first appeared in last year’s Family Forever storybook. Autism affects 1 in 59 children today. Read more…

Zuru Launches 5 Surprise Mini Shopping Brands

The collectibles are realistic, miniature versions of popular shopping brands. Each reusable 5 Surprise capsule includes an assortment of mini products from brands including Dove, Skippy, Airheads, and Breyers. Read more...

Rubie’s Soars with Marvel Studios’ Captain Marvel Costumes, Accessories

Families can suit up for adventure as Rubie’s Costume Co. Inc. joins forces with Marvel for a full range of costumes, masks, and accessories based on Marvel Studios’ Captain Marvel. Read more…


Nominations Open for 2019 ASTRA Awards

The annual event honors and recognizes outstanding companies and individuals for achievements and contributions to the specialty toy industry. ASTRA members are invited to submit nominations across five categories: Retailer of the Year, Manufacturer of the Year, Sales Rep of the Year, Rising Star/Young Professional, and new this year, the Industry Innovator award. Read more…

Avengers: Endgame Ticket Sales Broke Records

Early ticket sales for the 22nd film in the Marvel Cinematic Universe (MCU) smashed records at ticketing sites including Fandango and Atom Tickets, and for individual theater chains such as AMC and Regal. Read more…

Masha and the Bear Goes to the Movies; Locks Spring Campaign with The Entertainer

It’s a big spring for Masha and the Bear across Europe and beyond. Animaccord, the global rights holder for the hit family series, partnered with UK toy retailer The Entertainer for a spring retail campaign that extends beyond Easter. Additionally, episodes of the series will be seen in theaters throughout Europe and MENA. Read more…

Additionally, Animaccord has inked new licensing deals that bring Masha and the Bear to new categories across regions in Asia and beyond. New items include toiletries, puzzles, tableware, and more. Read more…

The Genius of Play Releases New PSA

The nonprofit that raises awareness of the role of play in child development launched a new PSA this week. Titled “Prescription for Play,” the PSA focuses on the negative effects of overscheduling and play deprivation. Read more…

Moose Toys Hosts Pikmi Pops DoughMi Launch Event in Los Angeles

Hosted by actress, author, and kids’ fashion designer Haylie Duff, surprises packed the official debut of Pikmi DoughMis — a full range of doughnut-themed plush. Read more…

L.O.L. Surprise! Goes OTT with SuperAwesome, Future Today

MGA Entertainment is bringing L.O.L. Surprise! to OTT channels worldwide. In partnership with kidtech platform SuperAwesome, YouTube content such as “L.O.L. Surprise! UNBOXED” will become available to more than 50 million additional homes around the world via Future Today Inc. Read more…


Super7 Launches New Masters of the Universe Vintage Collection Wave

Previewed at Toy Fair New York, this release features seven characters from the classic 1980s action figure collection, reimagined to match the characters’ appearances on the animated series. The line includes Transforming He-Man, Shadow Orko, Buzz-Off, Evil Seed, Evil-Lyn, Shadow Weaver, and Stratos, all in a 5.5-inch scale. Read more…

Marvel, UBTECH Team Up for Iron Man MK50 Robot

Following the success of its Star Wars First Order Stormtrooper, UBTECH Robotics launches the Iron Man MK50 Robot. The robot pairs advanced robotics with augmented reality to give kids and adults a unique superhero experience. Read more…

Nelvana Scores Canadian Screen Award for Hotel Transylvania: The Series

Corus Entertainment’s Nelvana took home a Canadian Screen Award for Hotel Transylvania: The Series. Produced by Sony Pictures Animation and Nelvana, the series — based on the film franchise — airs on Disney Channel and streams on Netflix in the U.S. The award honored Robin Budd with Best Direction, Animation, for the episode “A Few Good Monsters.” Read more...

Rovio Drops Angry Birds Coin in Play Ventures Fund

The Finnish developer of the Angry Birds franchise made a $3 million investment in a venture capital fund managed by Play Ventures. The fund intends to invest in 20 to 25 companies. So far, it has invested in five, and has achieved its funding goal of $30 million through a mix of investments from private parties and gaming companies. Read more...

Quality Bicycle Products Recalls Bicycles Due To Injury Hazard

A voluntary recall is issued for all 2019 Salsa Warbird Carbon series bicycles and framesets, including Ultegra Di2, Force 1, 105, Apex 1, and Tiagra bicycles, and all 2019 Salsa Vaya 105 bicycles and framesets. The recall offers consumers free repair of the affected bikes. Read more…

44 Cats Set for UK Debut on Pop TV

The Rainbow Group‘s 44 Cats will debut on Sony Pictures Television’s Pop TV in the UK this September. Produced by Rainbow in collaboration with Antoniano Bologna and Rai Ragazzi, 44 Cats follows four kittens — Lampo, Milady, Pilou, and Meatball – who form a band called The Buffycats. Read more…

Headstart, Boomerang Debut Best Furry Friends Animated Series

Best Furry Friends is airing on Boomerang in Australia. The series, based on the global toy brand from Headstart Ltd., includes 13 11-minute episodes. Read more…

Exclusive: KidFocus Gears Up for Rapid Expansion

The massive global success of L.O.L. Surprise! is fueling an unexpected side effect — expansion of toy distribution. KidFocus, which operates as a start-up within MGA Entertainment, is growing its team and expanding offerings to open up new distribution channels and opportunities for retailers and toymakers alike. Read more…


Hasbro Names Jamie Gutfreund as Chief Consumer Experience Officer

Jamie Gutfreund will join Hasbro in the newly-created position of chief consumer experience officer (CXO) on April 15. Gutfreund will be based in Pawtucket, Rhode Island, at Hasbro’s corporate headquarters and report to John Frascotti, president and chief operating officer. Read more…


Tastemakers Expands Global Operations Team

Lee Schneider, Charles Berzon, and Albert Rapella join Tastemakers. Schneider will serve as COO, while Berzon joins the company’s Arcade1Up team as general manager of the Asia headquarters. Rapella, a former Toys “R” us exec, will serve as senior director of global compliance. Read more…


Nickelodeon Acquires Sparkler; Kristen Kane Named EVP of Noggin

Over the next year, Sparkler’s technology, which measures child development and delivers personalized coaching to parents, will be integrated into Nickelodeon’s Noggin platform. Sparkler co-founder Kristen Kane will lead the direct-to-consumer preschool subscription service in her new role as Noggin’s executive vice president, reporting to Nickelodeon President Brian Robbins. Read more…

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April 4, 2019
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Group Publisher:
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Managing Editor:
Maddie Michalik

Toy Report Editor:
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Senior Editor:
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Senior Editor:
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