Brussels, 20 November 2017
The Care Awards announce 9 winners in 2017, a total of 6 goes to the FCB Network.
A total of 9 campaigns from 7 countries are awarded by the 2017 Care Awards in light of their excellence in promoting care for people, ressources and the environment.
This year’s Grand Prix went to RBK Communication’s campaign: Baltic Sea Project / Aland Index. 8 other campaigns received a Care Award. In the Non-profit Organizations and Non-Governmental Bodies category, 4 campaigns have been awarded: FCB Zürich for Refugees Welcome for their campaign: “Search Racism. Find Truth”, FCB Cape Town for Cansa with “Cansa Testimonials”, Happiness/FCB for OVK (Parents of Road Victims with: “Safety Jingle” and FCB Inferno for Barnardo's with: “Believe In Me”.
In the Government Bodies and Related Organisations, three campaigns were rewarded: Serviceplan for DRIEA (Direction Régionale et Interdépartementale) with their campaign : The Virtual Crash Billboard, La chose’s campaign : Ondes de choc made for Sécurité Routière and FCB New Zealand with “Made From Remains “ for New Zealand Fire Service.
In the third category: Corporate Governance (CSR), in addition of RBK Communication’s Grand Prix, FCB Inferno was also rewarded with their campaign: 16% made for Estadão Newspaper.
As for the Local and Regional Authorities category, although there were two campaigns shortlisted, there were no winners this year.
The main aim of the Care Awards, organised by ACT Responsible and EACA, is to highlight the advertising industry’s specific contribution to society by selecting and celebrating the most powerful and relevant social marketing campaigns and to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. The particularity of The Care Awards is it’s unique jury composed of a panel of agency professionals, sustainable communication experts alongside NGOs Communication Heads chaired by MEP Dita Charanzova (see jury composition). The subjects covered are such as public health, environment, sustainable consumption, public safety, disability, human rights, domestic violence, child abuse, homelessness, education and other similar topical public issues.
Click here to discover the full 2017 winners' Gallery
For further information, please contact:
Care Awards Manager
Communications & Events Officer
To visit the EACA ACT Responsible online gallery, follow this link:
About the Care Awards
This creative Award aims to recognize excellence in social marketing as part of EACA's overall commitment to promote Corporate Social Responsibility and ACT Responsible’s mission to inspire, promote and federate the actors of the advertising communications industry around social responsibility and sustainable development. For more information, please visit act-responsible.org/care-awards/
About EACA (European Association of Communications Agencies)
The European Association of Communications Agencies (EACA) is a Brussels-based organization whose mission is to represent full-service commercial communications and media agencies and agency associations in Europe. EACA aims to promote honest, effective advertising, high professional standards, and awareness of the contribution of advertising in a free market economy and to encourage close co-operation between agencies, advertisers and media in European advertising bodies. For more information, please go to www.eaca.eu.
About ACT Responsible
The non-profit association ACT Responsible promotes inspires and federates responsible
communication on sustainability, equitable development and social responsibility. Through a unique collection, ACT Responsible shows how advertising professionals from all continents can use their core talent -- creativity -- to play a positive role in addressing today's crucial world issues. ACT Responsible promotes its mission worldwide, through The Expo, a unique travelling exhibition, conferences, media partnership and on a unique, free database of advertising campaigns accessible at www.act-responsible.org.
The Care Awards are organized by