About this workshop
The masterclass is held by Edward Black, Director, Global Reimbursement Strategy, NAMSA (USA).
During this intensive workshop, participants will gain an understanding of the key fundamental issues of coding, coverage and payment – the major reimbursement barriers to successful commercialisation.
Edward will familiarise participants with the framework in which new technology is covered and paid in the US market. He will review the interests of different stakeholders in the health care sector and their perspectives on the adoption of new technologies.
The importance of building a reimbursement strategy early in the business development process and provide practical insights for companies looking to maximise resource efficiency and accelerate speed to market.
About the module leader
Edward Black joined NAMSA in 2019 to build a Global Reimbursement Department after founding his own company in 2008. Prior to that he worked for over 25 years in medical management and hospital and physician relations within the Blue Cross Blue Shield system and served on two national advisory boards responsible for driving consistency in medical, benefit, and payment policy across the Blue Cross system. From 1994 to 2002, Mr Black served as the executive director of three managed care business partnerships with large multispecialty clinics for which he was awarded the 1995 Outstanding Contribution to the Healthcare Industry citation by Medical Alley Association.
Mr Black has an MBA and is active in several global medical technology initiatives and is a frequent international lecturer. He is an adjunct faculty member in the University of Minnesota Master of Science in Medical Device Innovation Program and Reimbursement Advisor to the University of Minnesota Office for Technology Commercialization and the National University of Ireland-Galway BioExel and BioInnovate medical technology accelerators.