We’ve been doing a lot of reading lately — about marketing, business development, prospecting — and we came across some of the writing by Randy Pennington, an expert in organizational change and the author of Make Change Work. In a recent blog post, he discussed three questions that businesses should ask of themselves to ensure that they continue to be vibrant and competitive:
- What must you embrace to remain relevant?
- What do you need to discard to create space for the next iteration of your business?
- How will you maintain a sense of curiosity and wonder about the future?
As an agency dedicated to helping science-minded companies succeed, an agency filled with writers, designers and storytellers, we feel particularly strongly about the third question. Science is driven forward by observing the natural world and asking one of the most fundamental questions — why? We ask this question of ourselves all of the time, and we ask our clients, as well, to uncover the root cause of a particular communications challenge.
Ultimately, Pennington is talking about change. He says, “Change is inevitable for your business just as it is for your life. The only choice is how you change. You can be proactive to remain relevant, or you can live in the glory days of the past assuming everything is just as it was. Even doing nothing, however, represents a change.”