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Valuable Content | Newsletter | May 2011
What's the one thing you could do to improve your marketing? 
Good advice pours in, and there just aren’t enough hours in the day to implement all the things you know could make a difference, so what’s the most important one to address?

We think the answer is straightforward. It’s a question of clarity. If we could only give you one piece of advice, this would be it: ‘be crystal clear about your offer.’

Sometimes it’s hard for businesses to focus. They don’t want to close doors on possible work, they don’t want to be pigeon-holed. The problem with that approach is it dilutes your message. It means you can’t answer the question 'what do you do’ in one straightforward sentence. It means other people can’t easily refer you, because they’re not absolutely sure what it is you do and for who. 

If that sounds easier said than done, this article will help you:

  • Get your offer crystal clear - READ
We hope it helps you find that clarity. Be clear, and the rest will follow.

Valuable Content Heroes

Our Valuable Content Award for May 2011 goes to:

David Baker of Recourses - 
rewarding his long held belief in giving away great content to help marketing firms, and particularly for his excellent podcasts and 65 'Position Papers' -

Swimtrek - for their generous monthly newsletter. The perfect balance of tips, photography, news and holiday details - everything us wild swimmers need to keep Swimtrek front of mind - 

Lee Duncan, the 'Double Your Business' coach for his useful free downloads. These have got him leads, clients and even a book deal! Look out for his book in 2012. 

Sims Wyeth, for his articles and resources on presentation skills, giving away some of his knowledge to help people become accomplished speakers. We're learning. -

Eric Brown - a technology consultant, for his clearly designed, well written blog. We can see why it helps turn potential clients into real ones - 

Congratulations to you all. If you've found a business that you think deserves a Valuable Content Award, please let us know.

Want to get more from your content and marketing?

If you want help with your content or web strategy, if you’re thinking about creating a new website, blog, download, article, case study or business book, or looking for clarity on what you do we'd love to help.

Contact: 00 44 (0)7974 398906.

We hope you've found this newsletter useful

Do let us know if you have any questions or suggestions for the next issue. Have a good month.

Sonja and Sharon

Sonja Jefferson and Sharon Tanton
Valuable Content Ltd
+44 (0) 117 9544023

Follow us on Twitter
Sharon Tanton

help with your company website or web strategy, if you’re thinking about creating a valuable blog, download, article, case study or business book, or looking for clarity on what you do we'd love to help.

Offer: 10% off our fees for all newsletter subscribers

Do get in touch: 00 44 (0)7974 398906.

Do let us know if you have any questions or suggestions for the next issue. Have a good

Valuable Resources:

Sonja's top content this month

3 Things You Must Have Before You Write One Word Of Sales Copy - READ

Sharon's tips to help you write it better

How To Stand Out From The Crowd - READ

How Not To Write Like An Idiot. Great title and sound advice from the Men with Pens - READ

Valuable Content News

A Valuable Content Website makes first page of Google

The Payroll Service Centre site has worked its way up to page 1 of Google for the highly competitive ‘payroll services’ search term and is generating a steady stream of leads.

Proof that
a focus on search + packing a site with useful content + strong design really does work -

New book website generates immediate leads

The website for our clients' new book 'The 7 Secrets of Money' is now live and pulling in potential buyers already. Book out Summer 2010 -

Valuable Business Books

Serious about writing a high quality business book in 2011? We can help you make it a reality.

New article for you: Has your business book idea got legs? - READ

Find out more about our business book coaching services here - READ

And Finally...

"Holding your intellectual capital close to the vest so that competitors can't copy it is like wetting your pants in a dark suit: you get a warm feeling, but nobody notices you."

David C. Baker - Recourses

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