Volume #152
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We often think of public speaking as an individual making a presentation at a formal function; however public speaking skills are used all the time and in many situations. Here are a few tips to put you on the road to public speaking success:
- Avoid “filler” words
- Look your audience members in the eye
- Use gestures to your advantags
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A/B testing is commonly used to test subject lines in email sends to compare the responses you receive from the end-user. Do you see an increase in the open rate if you include the word “free”? The great thing about A/B testing is that you see actual results rather than opinions.
Click here to watch a 60-second video if you're new to A/B testing.
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Paid advertising on Facebook is an essential part of any digital marketing campaign. Every ad is different. Every audience is different. Follow these steps to ensure that you're getting the most out of your Facebook ad spend:
- Use professional images
- Point your audience in the right direction
- Always be testing
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Suzanne Hull
“Get It Done Girl”
Contemporary Business Solutions
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