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Clever, curated, and concise.


December 2022 — From the editors of Atlanta Intown and Reporter Newspapers, Rough Draft is delivered to inboxes across metro Atlanta five days a week at 7 a.m. 

The Draft is typically four stories and takes less than four minutes to read. Edited by veteran Atlanta journalists Amy Wenk and Collin Kelley, the newsletter is a quick read about what's happening around town.


A TYPICAL NEWSLETTER INCLUDES 

🌞 A quick view of the day's weather. 

⭐ An opening block with a few quick-hit items that may be breaking news from overnight or other interesting things that are important and timely.

🤔 The last part of the intro always tells readers what to expect in the email and gives them an incentive to keep reading.

SPONSORSHIP OPPORTUNITIES

Rough Draft has three types of sponsorship opportunities.

① Logo Sponsor + Sponsored Story (one per day)
  • Sponsor logo integrated into the header logo with "presented by" messaging.
  • Includes a Sponsored Story (120 words max + branded photo). 
  • Investment: $500 / day. 
② Sponsored Story (one per day)
  • Photo with your company logo.
  • 40-character headline.
  • Sponsored Story (120 words max + branded photo).
  • "Presented by" label.
  • Investment:  $350 / day.
③ Native Text Ad (two per day)
  • 330 characters, two emojis, links
  • Investment: Daily: $150 / day.
💥 Ask about Newsletter Takeover opportunities!

JOB LISTINGS

🔎 Rough Draft accepts job postings for up to 250 characters. 
  • Investment: $125 for three days in the newsletter with a posting on our Local Job Board for four weeks.  

➡ Pricing valid through December 31, 2022

👇 Examples of each sponsorship are below. 


For more information on sponsorship opportunities with Rough Draft, email us.

Metrics


Get on board the rocket ship.

📈 Subscribers: 17,900

📈 Open Rate: 46.7% (Industry Avg: 28.8% )


📈 Click Rate: 7% (Industry Avg: 5.5% )
EXAMPLE OF LOGO SPONSOR 👇
EXAMPLE OF SPONSORED STORY 👇
Supporting Afghan refugees with your grocery purchases
PRESENTED BY FRESH HARVEST

Tens of thousands of Afghans resettled in America last summer following the U.S. military’s exit from Afghanistan. Many of these families and individuals landed in Clarkston, GA, the backyard of local farm and food delivery business Fresh Harvest

In addition to delivering local, organic produce and groceries to homes around Atlanta, Fresh Harvest’s team organizes and fully subsidizes weekly grocery deliveries to Afghan refugee families in Clarkston. 

Read more about Fresh Harvest’s Mission and How it Works.

Fresh Harvest’s seasonal offerings are sourced from over 30 local farms and 75 artisans with produce, flowers, and grocery staples catered to ALL of Atlanta’s residents.

🛒 Easy online shopping experience

🧺 Customize your basket each week to fit your lifestyle

🌱 No commitment - skip or cancel anytime

Get the farmer’s market experience at home, and support refugees with Fresh Harvest!
EXAMPLE OF TEXT AD 👇
*SPONSOR MESSAGE* 🏃🏾 Sign up for the Safe, Socially Distanced AJC Peachtree Road Race.  Registration ends Saturday, May 1 at 11:59 p.m. Join Atlanta Track Club or renew your membership and immediately receive guaranteed entry. Participate in-person or virtually on July 3-4. Strict COVID-19 safety precautions in place. 🏃‍♀️ 

'I actually miss it on the weekends'

 
📣 "I have come to cherish my second cup of coffee at my desk over a Rough Draft before really getting into the day. Just the right amount of info."

📣 "As soon as I saw Side Dish launch, I signed up immediately. I love having Rough Draft and now this in my inbox!"

📣 "Rough Draft is the only email I read other than my internal company stuff I have to." 

📣 "Rough Draft is a must-read for me. Even when I can’t always read it daily, it’s the one local newsletter that I “binge” read on the weekend." 

📣"It’s been a game-changer for me because it simplifies the information I want to know...I actually miss it on the weekends."

📣"I am busy from the time I step foot in my office at 9 a.m. until I walk out the door, most times at  7 p.m.  I love Rough Draft.  
It’s in my emails and I can’t help but read it.  It puts a smile on my face after having a conversation with a grumpy customer whose pool isn’t being installed today. It’s not like anyone is going to go swimming yet. Thank you for rescuing me for a little bit each day."

📣 "Rough draft is the first thing I look at in the morning - so glad it’s going to 5 days a week!

📣 I especially like that it's local, and non-biased; so refreshing, and rare in today’s media world."

📣 "I don’t even live in Atlanta anymore, and I read Rough Draft. It’s a good overview. Succinct. And I trust the reporting."

📣 "Rough Draft is a great start to a more locally and culturally informed day.  Keep up the good work and I'll keep spreading the good word about it." 

📣 "I wanted to let you know how much I’m enjoying reading Rough Draft!"

📣 "I really enjoy Rough Draft and am being introduced to new people and organizations I didn't know about, which is saying a lot for an Atlanta native and lifelong resident that keeps her eye on a lot of the culture, news, and organizations of our city."

📣 "If this issue doesn’t make you yearn to live in Atlanta or extremely proud to be an Atlantan, nothing will."

📣 "Rough Draft is funny, but not too funny."

📣 "Learned new things in RD today."


📣 "I really enjoy your format. It's quick and interesting. I think you may aim for the younger crowd but I am 71 and really enjoy the information you put out there and the way you present it."

📣 "I was at dinner at a friend's house and she wouldn’t stop talking about how much she loves Rough Draft."

📣 "Why didn't we have this when I was in New York?" 

📣 "This feels like a warm smile, it is very refreshing." 


📣 "Really highlights the difference journalists can make. Same content told in a different way...even the weather!"

📣 "I especially appreciate the wide range of topics and the occasional sense of humor."

📣 "I just got turned on to it. Typically I think I'm ahead of a trend and I'm way behind."

📣 "You are rocking that email!"

📣 "I love Rough Draft, it has a great feel to it. In a short period of time you've already made your mark in Atlanta."

📣 "I look forward to laughing at the opening of Rough Draft every day. It makes the news more memorable."

📣"I feel so hip!"

📣 "You have a very cool concept. Great execution." 

📣 "Rough Draft has given me the ability to take in the news again." 

📣 "Just wanted to let you know I'm loving what you're doing with Rough Draft."

📣
"
This is a good newsletter."

📣 "Especially strong RD this morning!"
 
SILVER STREAK SPONSORSHIP OPPORTUNITIES

Silver Streak is a weekly newsletter for Atlanta's Active Senior community. 

There are two types of sponsorship opportunities.

① Sponsored Story - one per newsletter
  • Includes a Sponsored Story (100 words + Branded Picture) 
  • Investment: $1,400 / month 
② Display Ad - two per newsletter
  • 800x200 image
  • Investment:  $1,000 / month

Contact Us


📥 For more information, contact us.