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#Stronger Together & More Relevant than Ever

SCHIMA e-Alert

March 26, 2021

Inside this Issue:


What Is AHIMA’s Professional Enhancement Campaign?

Over the next several E-alerts, we are going to introduce you to AHIMA’s Professional Enhancement Campaign also known as the PEC. It was unveiled at the AHIMA’s Leadership Conference 2020. The PEC is a research founded approach designed to clearly articulate the value of health information professionals within the contemporary healthcare landscape, and the role of AHIMA throughout it. The decision to embark on this campaign is to elevate the health information profession and skills to the broader healthcare ecosystem. Think of it as a branding tool with new elevator pitches and talking points, covering topics from what is health information and who are health information professionals to what is health care. South Carolina members in particular need to utilize this tool to maximize our visibility and expertise and elevate our profession in these changing times.

This is the most simple, easy to understand branding that has been presented in quite some time. Part of the reason is that it builds on three core principles with a lexicon (The definition of a lexicon is a dictionary or the vocabulary of a language, a people or a subject) to help with the talking points:
  1. We are Empathetic: We communicate through conversations with authenticity and compassion. Some of the lexicon include words like accessible, care, compassion, human, integrity.
     
  2. We are Optimistic: We speak with energy, focusing on positive outcomes rather than challenges. Some of the optimistic lexicon includes words like: empower, extraordinary, forward-thinking and opportunity.
     
  3. We Demonstrate Fortitude: Our communications are active, not passive.
We thrive in our space of change, demonstrating confidence, openness, and adaptability. The lexicon includes words such as agile, dedicated, stability, strength and transformation. One of the talking points that has already been used in several areas is: Health information is human information... AHIMA-certified professionals hold an intimate relationship with health information. While our patients don’t often see us, we see our patients in a way no other healthcare professional does. This perspective is critical to the success of all modern health organizationsWe see the person connected to the data, ensuring their information stays human – because when information stays human, it stays relevant. "  This perspective is critical in todays modern healthcare landscape"

SC's moto this year is #StrongerTogether and More Relevant Than Ever

Stay tuned for this series leading into HIP Week with a goal of spotlighting your SCHIMA Board Members and You-Our Members. We will also be communicating the town hall updates.


Your HIM Awareness & Member Engagement Team


Access Is Live! Log In and Get Started

After much anticipation, AHIMA Access is ready to welcome you. We think you will find Access to be a modern, robust digital space, where you can connect with your fellow health information professionals and a variety of dynamic professional content.

If you have any questions about logging in, find helpful instructions in the email we sent to members earlier this week.

Create Your Access Profile

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Cost is $75 for a 90-day posting.
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