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PHIMA e-Alert

Inside this Issue:
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2020 CSA Leadership Symposium

AHIMA hosted the 2020 CSA Leadership Symposium on July 10th and 11th. This invitation-only event brought together CSA Presidents, Presidents-elect, Treasurers, Central Office staff, Executive Directors, AHIMA Board of Directors, and AHIMA Affiliate leaders (CCHIIM, CAHIIM) to discuss strategies for implementing the AHIMA Mission, Vision, and 2020–2023 Enterprise Strategic Plan. 

In this e-Alert, I am excited to share some key highlights of the AHIMA Professional Enhancement Campaign (PEC).


Defining our Value


AHIMA’s Professional Enhancement Campaign (PEC) is a research-founded approach designed to “clearly articulate the value of health information professionals within the contemporary healthcare landscape and the role of AHIMA throughout it.” The PEC changes and aligns the way we talk about what we do and how we explain our value as the leading voice and authority in health information. 

AHIMA developed the PEC Toolkit to support our role as brand ambassadors. Essential components of the Toolkit include:


Brand Success Statement

  • “AHIMA is the leading voice and authority in health information, wherever it is found.”

Three Brand Principles & Recommended Lexicon

  • We are Empathetic - We communicate through conversations, with authenticity and compassion.
  • We are Optimistic - We speak with energy, focusing on positive outcomes rather than challenges.
  • We Demonstrate Fortitude - Our communications are active, not passive. We thrive in our space of change, demonstrating confidence, openness, and adaptability.

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